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The time-spaces of soft paternalism. Mapping Behaviour Change. Rhys Jones, Jessica Pykett, Marc Welsh, Mark Whitehead, IGES. i N centives U nderstanding mappings D efaults G ive feedback E xpect error S tructure complex choices. M essenger I ncentives N orms D efaults S alience
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The time-spaces of soft paternalism Mapping Behaviour Change Rhys Jones, Jessica Pykett, Marc Welsh, Mark Whitehead, IGES
iNcentives Understanding mappings Defaults Give feedback Expect error Structure complex choices
Messenger Incentives Norms Defaults Salience Priming Affect Commitments Ego
Positive Emotion Engagement Relationships Meaning Accomplishment
Time-Spaces of Soft Paternalism Mapping Behaviour Change as a political project • the ethicsof government intervention; • the changing time-spacesof decision-making; • new conceptions of the human citizen-subject. 3 case studies: Streets Gambling School food