Communications Division Meeting Logistics-July 13, 2016

1. Welcome! Communications Division Meeting July 13, 2016

2. Meeting Logistics • If you are participating remotely via the Webinar: • Type any questions or comments in the discussion threat on the right side of your screen • For those participating in-person: • Please speak up if not near a microphone and repeat questions as necessary

3. Shea Jennings Colette Rector Stephanie Bennett Katherine Cottam

4. Communications Unbelievables Amy Davis

6. Success and Stewardship Great to see the result of this research transformativelymoving on to alternative applications. This is what we have always imagined the right discovery and technology could produce in the world of medical research. Congratulations to all involved. Dick Schulze Greetings and a heartfelt thank you! I don’t think there is a better end to the week than to get a great note like this from Dick Schulze that he also shared with his scientific advisory council. See below! I also sent a similar email to Mr. (name redacted) who is considering a 7 figure gift for lung regeneration.Cheers and congratulations. Darci Kopischke Just wanted to send you this email chain below as an FYI. This is a perfect example of how content created by your team can be shared with a benefactor (in this case one of the wealthiest people in the country) and have a significant impact in advancing a highly strategic philanthropic relationship. In this case, the benefactor, who is very busy/challenging to get in front of, responded directly to an email sent to him with a Discovery’s Edge story and press release to applaud the work at Mayo. He even went so far as to say “this is what we have always imagined” with his support and cc’d a group of his advisors. So the connection between the story and moving the needle on this relationship is very clear.  Beyond this particular instance, the DE story has also been sent to another benefactor who is considering a 7-figure gift. Thank you for the great work by you and your team.  Matt Russell

9. “It’s the Only News that Matters” – Jeff Bolton

12. Praise and Recognition

13. Kudos Allison Upping the stakes clinic wide! Allison deserves recognition for her tough and diligent work with a complicated client (OIS). Annie Burt This is exciting – in combination with the new look and feel roll out – these videos will up the stakes clinic wide. Dan Brevick

14. Kudos Laura Love these! Kim Otte

16. Kudos Deb Anderson Thank you for your willingness to help us and mentor us in communication process. I so appreciate all that you have done and continue to do to help us succeed. Barb Terrill

17. Kudos Erin Welsh Because she won’t toot her own horn, I am bragging about Erin. We just rolled out a very hot topic (implementation of Individual Travel Limits in AZ) with the Department Chairs. Erin partnered with Dr. Anita Mayer and Jennifer Boudreau from the Travel Office, and the presentation went very well. She is launching the rest of the communication plan later today and early next week.I just sent her the email below.  She’s great!  Breeann Adleman

18. Kudos Practice Team

19. Kudos Research and Leadership Communications Teams Dr. Noseworthy just shared how pleased he was w/ the materials prepared for him associated w/the Research Gathering – he felt they were among of the strongest he’s received; very well done; thorough; prepared him very well and gave him great confidence as he delivered his comments. Thanks for all you do; and for your work in support of this event! Chris Gade

20. Kudos Marcia and Scott (Madgett) Thank you both for all the work you are doing on the staff meetings in Florida. Today was terrific. Dr. Farrugia and Christina stopped me on the way back from the auditorium to talk about the great job the two of you are doing and how things are well planned and running smoothly. Great job!! Jill Chandor

21. Kudos Mail Room Cleaning Elves To the little elves who diligently and meticulously tidied up and organized the mail room, a huge THANK YOU!! It looks great and makes a big, big difference.  THANK YOU!! Nora O’Sullivan

22. Kudos Carey It’s a great document. Great job to your entire team. Michael Camilleri, M.D.

23. Kudos Taryn Thanks so much for all your work in putting this together on Friday. I really appreciate your time, and your engagement with the whole team at our new practice. Everyone was thrilled with how it turned out…and it really spiced up our Friday afternoon! Michael Yardley

24. Kudos Matt, Erin and Colin I want to tell you how great I think the RIGHT protocol request for support document is! Fantastic! I love that you creatively formatted it so that all I need to do as DO is change the title on the top and print or email to the benefactors. Would love to see more of this format. It’s efficient, impactful and so well written. Of course you are the author!   Can’t thank you enough!  Darci Kopischke

25. Kudos Ann Hi Ann – midst a series of update conversations w/ members of MCAT midst my transition to PA Dept. Chair – in talking w/ Brian Rich, he expressed how pleased he/broader Security team is w/the support they receive from you. They appreciate your diligence, consultative approach and ability to tap into broader Mayo resources to support their efforts. Thanks for all you’re doing on this front and others – enjoy your Monday! Chris Gade

26. Kudos Jen, Joel, Tracy and Pat Mayo Clinic Radio marked 25 years and celebrated the occasion in the Plummer Library reading room. Also a huge shout out to Pat for all her work on the invites and other work behind the scenes. A great job by all! Joel Streed

27. Food Service Communications Team Thank you so much for all the work that went into communications yesterday and today. I know there was no shortage of input and many iterations, but your work was really superb.I appreciate your sensitivities and professionalism. Jeff Bolton Exceeded expectations! Paula Menkosky Hearing from all that our session with staff went very well. Breeann Adleman Thanks for ALL you’ve done to support this, please share thanks w/the entire team who’s  supported this! Chris Gade Our thanks to the team for doing a terrific job through a challenging situation. It is a pleasure to work alongside each of you. Thanks for always going above and beyond and defining professionalism to all around you. With respect. John T. Wald, M.D.

28. Kudos Sandra

29. Kudos Lizann Thank you again for all your last minute hustle yesterday and today in trying to secure crews to send to the Olympic trials. I know that you changed your schedule to help us. The plans changed many times and you were helpful, solution-oriented and approached it with a sense of calmness, determination and some humor. We all appreciate it. Ron Petrovich

30. Kudos Catherine This is very well done, Chris. I have sent this with no edits. Please extend my personal thanks to the entire team. **Catherine – my special thanks to you for your eloquence and sensitivity. John Noseworthy, M.D. Agree…very nicely done.  Jeff Bolton Thanks to you and your team. This is important work. Sharonne Hayes, M.D.

31. Announcements Amy Davis

32. In the Spotlight – Kelly Reller Karl Oestreich

33. Contracting/Payer Relations Marketing Update Nate Bates

34. Contracting and Payer Relations Marketing’s support

35. Topics • About CPR • Marketing’s support • Examples

36. About Contracting and Payer Relations • Organization-wide department • Create access through insurance

37. CPR Goals • Preserve and grow patient access • Preserve and grow revenue

38. CPR’s efforts • Negotiate contracts • Develop and maintain products • Manage payer relations • Educate and support internal staff

39. CPR Leadership • Chuck Rosen, M.D. • Cat Roberts, M.D. • Tim Davlantes, M.D. • Steve Knudson • Michael Troska • Chris Toby

40. Marketing’s CPR team • Elizabeth Rice • Jeff Warnock • Nathan Bates

41. Marketing promotes insurance products • Narrow networks • Centers of Excellence with MCCN • Centers of Excellence without MCCN • Mayo Clinic Complex Care Programs

42. Medica

43. Blue Cross and Blue Shield of MN

44. Blue Cross and Blue Shield of MN • General Mills • Medtronic • Portico • Taylor Corp.

45. Altru Prime by Medica

46. Boeing

47. Open enrollment campaign • More than 25,000 unique web visitors • More than 15,000 members enrolled

48. Facebook pilots – Florida and Arizona • Raise awareness • Generate demand • 160 estimated patient requests • (Multiplier: 1 online appointment request = 4 telephone appointment requests)

49. Sales materials

50. Value messages • Cancer • CV and CVS • Neurosciences • Transplant