WOW Your Customers With These Wedding Jewellery Design Secrets

1. WOW Your Customers With These Wedding WOW Your Customers With These Wedding Jewellery Jewellery Design Secrets Design Secrets Learn the secrets to crafting a wedding jewellery collection that is sure to increase your customer’s footfall in your store.

3. Indian weddings are more than just an occasion to celebrate love. Couple families enthusiastically purchase jewellery for the newlyweds to give them a gift that they will cherish lifelong. This purchase provides jewellery business owners with opportunities to make a profit by selling wedding jewellery for the bride and groom. Now, if your store can offer them an exquisite wedding jewellery collection, they are sure to purchase jewellery from your store. This blog will go over the steps you need to take to make a collection of wedding and bridal jewellery that will help your business grow. How to Design a Successful Wedding Jewellery Line for Your Customer?

4. 1. Conduct market research for inspiration: Understanding what your customers want is the most essential part of the business. It is a simple relationship of SUPPLY and DEMAND. Your business will boom if you can understand what the customers are looking for in the market. Now, this is easier said than done. You will need to keep an eye on what type of wedding jewellery they are buying at what time frame. Currently, in your market, the demand is for engagement rings and three months down the lane, customers are purchasing a bridal jewellery set. Another example would be the sale of gold coins near Dhanteras. You will need to keep a keen eye on your customers and the market demand.

5. 2. Create unique designs with style: From your market research, you will be able to determine the following: • What type of jewellery do your customers desire? • Which type of jewellery is popular at what time? Once you are equipped with this information, the next step is to create unique designs. Now, these unique designs must be made by something other than replacing one jewellery item like earrings from an existing gold bridal jewellery in your store. It must be something that sets the jewellery apart from the existing collection. In addition to creating a unique wedding collection, you can offer your customers personalisation options, such as engraving initials or dates, to make them unique and sentimental. A few wedding jewellery ideas that are gaining popularity among the brides include:

6. A: Traditional jewellery: You can include different types of traditional jewellery under this category and even showcase a particular type of jewellery, like temple jewellery if it is what your customers demand. You can mix and match jewellery pieces from different areas of India. You can include Rajkot jewellery, which is famous for short necklace sets and combine it with jhumkis from Meerut, or include a mangalsutra gold new design that is inspired by temple jewellery and combine it with a vintage bangle collection to give it a great look. And the number of combinations you can make is endless with the vast cultural diversity of India. B: Minimalistic and contemporary jewellery: This type of bridal jewellery is more centred towards open-minded customers who are not afraid to try something new. For these customers, you can pick up products from Bombay jewellery collections, which are famous for their contemporary looks, and mix them with choker necklace sets. Choker necklaces are jewellery products that impart a

7. minimalistic look to the bride. Sometimes, you can even take inspiration from the Western world, where brides just wear a diamond necklace accompanied by studs and a bracelet for the wedding day. C: Bollywood-inspired jewellery: As you can guess from this title, bridal jewellery sets under this category specifically imitate or provide variations of jewellery adorned by famous Bollywood celebrities in their real- and reel-life marriages. Many brides are influenced by Bollywood fashion, and you can create a collection for them that is inspired by Bollywood brides. Creating your wedding jewellery around the inspiration can be a game-changer, or you can use this opportunity to develop a brand for your business. But, one thing that you must ensure before you do is that you must not use the same designs as it will be considered a copyright infringement.

8. 3. Use high-quality materials and craftsmanship: It goes without saying that you have to provide your customers with premium jewellery that is certified by appropriate institutes. Your store’s gold jewellery must be BIS-hallmarked, and institutes like GIA, IGI, or SGL must grade diamonds in the jewellery. By doing so, you will be confident and easily convince your customers that your product is of top-notch quality and is not a mediocre fake. For wedding jewellery, end-consumers usually try to buy 22-karat jewellery as they consider the purchase of wedding jewellery an investment. In addition to an investment, a jewellery purchase is regarded as a timeless gift for the newlyweds. Hence, it is necessary to offer your customers designs that can stand the test of time. One way to make sure that your customers have the best jewellery is by providing them with jewellery designs that are trending in the market.

9. If your customers know what they want, you can even offer them customisation of their wedding jewellery. When you offer customisation to your customers, ensure they see the supreme craftsmanship that you can deliver to them the best-crafted products in the market. 4. Set competitive marketing strategies: The next step includes marketing your jewellery collection. Crafting an exceptional collection is only the first step. Effective marketing is the key to attracting customers. Use digital media platforms like social media and a website to reach places where the brides and grooms are spending their time. If needed, place hoarding or billboards for your exclusive jewellery collection for customers of all ages. It, in turn, will be rewarded with customers coming to your store asking for your wedding jewellery collection. It will only add to your brand creation and identity in your local market. It will help you expand your reach far and wide to several other markets as well.

10. Conclusion Creating a jewellery collection that attracts customers requires a lot of work behind the scenes. In addition, you must have constant access to the latest and trending jewellery of the market. You cannot spend time travelling to different jewellery wholesaler’s physical stores to look for the latest jewellery designs.

11. If you keep travelling, how will you generate revenue? Now, to ease your business operation, wouldn’t it be great if there is a single platform that can help you create a jewellery line, provide high-quality materials and craftsmanship, and tools to market your jewellery collection? If you said yes, then check out Goldsetu App. It is a revolutionary app from Goldsetu that can provide your jewellery business with tools and premium jewellery and set it to multiply your profits in no time.