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Learn how The Hyde Group successfully transformed their ICT strategy to drive business efficiency and support growth objectives through a centralized call center, operational restructure, and outsourcing of software support and telecoms functions.
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Positioning ICT for Business Efficiency & GrowthRichard ScholesICT DirectorFebruary 2014
Fast Facts about The Hyde Group £2.9bn assets £260m turnover 95,000 Residents 1,250 staff 46 years old 49,000 homes £260m turnover The Hyde Group is one of the UK’s leading and award winning providers of housing
About Me • Experienced IT Leader • 7 Years in the housing sector • Multi-sector experience
Change Enables Growth? Value for the sector Being more efficient improves customer satisfaction and our growth aspirations Hyde’s strategic objectives include growth and efficiency targets Change is good! Change is the only constant in life But change needs structure
The Scale of Change at Hyde The change programme at Hyde touched every part of our business To support our growth objectives we needed to become more efficient as a business To become more efficient we needed to change Split into 3 phases to make it manageable and assure successful delivery Has taken 3+ years to deliver Targeted the most needy areas first ONE HYDE ONE VISION (OHOV)
Hyde’s Change Journey – Phase 1 Went live July 2010 Centralised call centre for repairs and general enquiries Redesign and upgrade of our telecoms infrastructure to support the new call centre functionality along with improvements to address business continuity Significant investment in the development of our Microsoft Dynamics based CRM application, TED Centralisation of resident services
Hyde’s Change Journey – Phase 2 Went live May 2012 Targeted local resident services and included an operational restructure into 3 new regions, London, South & East Resulted in the standardisation of roles across the business Review and reshaping of Corporate Services to give the business the support services it needs to be as efficient as possible
Hyde’s Change Journey – Phase 3 Went live October 2013 • Targeted repairs and property services • Led to the re-procurement of repairs and maintenance contracts • Will save us £50m over 10 years The number of repairs and maintenance contractors reduced from 60+ to 14
So, Hyde in Summary Large Organisation Geographically dispersed In need of first class support services Committed to growth Needed to fundamentally change the way of doing things
How did the Business change to Support Growth? Corporate Services Review New Directorate for Hyde Procurement Company Secretariat Facilities ICT Risk & Compliance
ICT Restructure – where we were Structure had evolved over time Confusing for users Duplication of effort No centralised support Unclear responsibilities Silo working In summary, not fit for purpose for our new world
ICT Restructure – what we did Got some help Looked at our requirements from the ground up Designed our to-be structure Created 3 clearly focussed teams Designed out duplication Looked at resourcing levels Got the right people in the right jobs Re-formulated role profiles Ensured managers could manage – assessment centres
ICT Restructure – what we did Outsourced some functions Became more efficient – reduced headcount Designed in flexibility
New Structure Support Strategy Projects & Change
And while all this was going on… …we were re-defining the ICT Strategy to support those growth ambitions
ICT Strategy • Get closer to the Business • Good governance • Fix our data • Target Value for Money • Review and deploy the right technology • Review everything • Document everything • Implement ITIL principles • Implement TOGAF principles • ICT Roadmap • Continuous Improvement • Sell the vision
Why Outsource? • Looked at the service we needed to deliver • Looked at options: • To improve service • To reduce risk • To increase Value for Money • Concluded that there were two areas where outsourcing should be considered: • Software support and development where we lacked the internal skills • Telecoms – to mitigate risk
Why Network & Telecoms? Contract with BT was up for renewal • Run internally by a small team • Networks • IP telephony • Call Centre All expertise in one place • Decided to spread the risk • Outsource the function • TUPE the staff to the new supplier
Why some software and not all? In 2010/11 we developed our CRM application TED as a key component of our business change programme One Hyde One Vision (OHOV) Microsoft Dynamics base • Outsource option for support and future development: • Quicker to implement • Better VFM – about £350k p.a. cheaper Biztalk interfaces to Northgate Housing and Serengeti DMS Built by a team of contract resource • In other areas such as the support of Northgate Housing we already have a team of experts • Considered it to be more risky to outsource than keep in house Cost of recruiting a permanent team with the skills to support and develop were prohibitive - circa 10 FTE needed
Systems Review Looked at all of our systems Looked at the fit for our business Reviewed interfaces Identified business ownership Created our Systems Catalog
Good Governance You will need a proper process for Business change approval Needs to include the people who can say “yes” It should cover funds approval Clearly defined deliverables Look at Total Cost of Ownership Insist on proper Project Mgt. & PMO
ITIL Industry standard Fitted with our new structure Assures service Controlled change and incident management Mandatory for all ICT staff and 3rd party suppliers
TOGAF Industry standard • Assures that our enterprise architecture is: • Well designed • Properly planned • Well implemented • Properly governed In other words, it works
ICT Roadmap Gives clarity to the direction of travel A useful tool in budget planning Helps inform business cases and secure funds Assists in the prioritisation of workload
Continuous Improvement Business partnering Get out and about in the business Engage the main influencers Network Sell the vision
In Summary Growth comes from a solid base You need to have the right support structures in place You need to be brave Don’t underestimate the effort and time needed to change effectively You need to believe in what you are doing Communicate – people don’t like surprises