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Varsity #1

Varsity #1. By: Nikola Vukosavovic. Marketing Goals Increasing popularity exposure and awareness Becoming most popular bar in state of Maine Attract big customer base Provide the best service to customers . Business Goals First year Serving more than 800 people per week

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Varsity #1

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  1. Varsity #1 By: Nikola Vukosavovic

  2. Marketing Goals • Increasing popularity exposure and awareness • Becoming most popular bar in state of Maine • Attract big customer base • Provide the best service to customers Business Goals First year • Serving more than 800 people per week • Exceed our revenue and make million dollars • Be the largest broadcasting of the widest variety of sporting events Intermediate to Long-term goals • To earn net profits of 4 million dollars in 5 years • Open up a second, or possibly third bar

  3. SWOT Analyses

  4. Market Analysis • Middle Class, “White Collar” office workers • Late night visitors and weekend partiers • Beer Connoisseur and Gourmand

  5. Key Success Feature • System Affectivity • Financial Support • Creating strong brand identity • Good Advertising campaign

  6. Advertising Campaign • “Only cool Kids can play with Varisty 1” • Choosing Media Channels • Budget

  7. “Only cool ones Address - Congress St, Portland, ME 04101 Make Varsity 1” Happy Hours Monday-Friday 4pm to 7pm “VARSITY 1”-Sport bar

  8. Thank you !

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