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Zimtervention for Rideshare: Transformative Behavior Change Project Summary

Discover the impact of a Community-Based Social Marketing strategy for rideshare promotion, achieving substantial reductions in commuting emissions through behavior change. Learn about the successful implementation and results, with a focus on sustainability and future plans.

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Zimtervention for Rideshare: Transformative Behavior Change Project Summary

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  1. zimtervention

  2. Why rideshare? • How did we do it? • CBSM results • What now?

  3. PROJECT PLAN

  4. “Approximately 20% of the necessary reductionsthrough 2035 are planned to be achieved through behavior change.”

  5. 24% of total emissions from commuting 21%of commuters drive SOV 34% of staff, 47% of faculty

  6. Why rideshare? • How did we do it? • CBSM results • What now?

  7. Community-BasedSocial Marketing

  8. Conducted focus groups Implemented CBSM strategy

  9. zimcentives

  10. Why rideshare? • How did we do it? • CBSM results • What now?

  11. 4,051 TOTAL USERS 1,328 TOTAL RIDE POSTS 66% FACULTY & STAFF 18 AVERAGE MATCHES

  12. EstimatedOutcomes

  13. Why rideshare? • How did we do it? • CBSM results • What now?

  14. ZimterventionLegacy SUSTAINABILITY LEGACY REPORT CAMPUS RIDESHARE COORDINATOR

  15. ThankYou

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