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PCensus for MapPoint

PCensus is a geodemographic tool used for site selection, market planning, customer demographics, and understanding market potential. Discover how to create thematic maps, target by lifestyle, scan for potential sites, and score with multiple variables.

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PCensus for MapPoint

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  1. PCensus for MapPoint Presented by: Rob Batenburg GeoSpatial Analyst rbatenburg@tetrad.com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V6G 2T3 1.800.663.1334 x310

  2. Agenda • Introduction to PCensus • PCensus for MapPoint – Selected Basic Features - Profiling Study Areas • Creating Thematic Maps • Exercise • PCensus for MapPoint – Selected Advanced Features - Targeting by Lifestyle - Scanning an Area for Potential Sites • Scoring with Multiple Variables • Exercise • DLI Member Pricing

  3. What is PCensus? • PCensus is a Geodemographic tool. • Used by Business for Site Selection and Market Planning • Determining Customer Demographics • Understanding Market Potential • Finding Winning Sites

  4. Who Uses PCensus? • Real Estate / Franchising • Retail / Restaurants • Financial Institutions • Distribution Companies • Government • Healthcare • Policing • Education • Church

  5. Educational Users

  6. PCensus Profiles Locations • Describe an area and quickly learn about the people who live there. - Retrieve Demographic Profiles for: - Standard Census and Postal Areas • - Circles • - Polygons • - Drive Time Regions

  7. PCensus Finds Target Markets • Describe your best customer and find where they live. - Create a demographic “lifestyle” • Example: “Well-off Pet Owners” • (Household income $100K+ and spend $500+ on pets) - PCensus finds and ranks target areas matching your lifestyle.

  8. PCensus In Action • Demonstration & Exercises

  9. DLI Member Academic Pricing • Academic institutions can deploy PCensus in a lab setting for the cost of a single user PCensus software and data license. • DLI Member institutions receive a 50% discount on the price of the 2006 Census database. • DLI Member institutions receive a 50% discount on the price of selected Environics specialty databases. PCensus Software Mapping Platform (MapPoint, ArcGIS, MapInfo) Demographic Data

  10. Want to Learn More? Rob Batenburg 1.800.663.1334 x310 rbatenburg@tetrad.com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V6G 2T3 www.tetrad.com

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