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Marketing-Information Management

Marketing-Information Management. Chapter 05 Pages 120-143. Daily Agenda 5 minutes – Chapter 05 Quizlet Complete Chapter 05 PowerPoint – assigned daily section Post to Edmodo – Turn In on assigned day Work on Project Proposal for The Marketing Event See The Marketing Event PowerPoint.

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Marketing-Information Management

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  1. Marketing-Information Management Chapter 05 Pages 120-143 • Daily Agenda • 5 minutes – Chapter 05 Quizlet • Complete Chapter 05 PowerPoint – assigned daily section • Post to Edmodo – Turn In on assigned day • Work on Project Proposal for The Marketing Event • See The Marketing Event PowerPoint All Chapter 05 work is to be completed independently. The Marketing Event is to be completed with your assigned group.

  2. Chapter Information

  3. Marketing-Information Management

  4. 5.1 Pages 122-125 Monday, April 4, 2011 The Need for Speedy Information

  5. 5.1 The Need for Speedy Information

  6. Reaching For Data

  7. Who is Buying?

  8. Engaging Customers

  9. Intermission – Page 123

  10. Careers in Marketing Research

  11. Marketing Research Firms

  12. On the Job

  13. Intermission – Page 124

  14. 5.1 The Need for Speedy Information - LEQs

  15. 5.1 The Need for Speedy Information - LEQs

  16. 5.1 Encore: Think Critically

  17. 5.1 Encore: Think Critically

  18. 5.2 Pages 126-132 Tuesday, April 5, 2011 The Marketing Research Process

  19. 5.2 The Marketing Research Process

  20. Steps in Marketing Research

  21. How It’s Done

  22. 1. Discover and Define the Problem

  23. 2. Analyze Current Conditions

  24. 3. Develop the Process for Data Collection

  25. 4. Collect the Data

  26. 5. Analyze and Report the Data

  27. 6. Determine a Solution to the Problem

  28. 7. Implement and Evaluate the Results

  29. Intermission – Page 129

  30. The Human Factor

  31. Research Sophistication

  32. Reducing Conflict

  33. Ethical Research

  34. What’s in It for Me?

  35. Worldwide Data

  36. Intermission – Page 131

  37. 5.2 The Marketing Research Process - LEQs

  38. 5.2 The Marketing Research Process - LEQs

  39. 5.2 Encore: Think Critically

  40. 5.2 Encore: Think Critically

  41. 5.3 Pages 133-137 Wednesday, April 6, 2011 Managing the Information

  42. 5.3 Managing the Information

  43. Collection of Data

  44. Data Mining

  45. Cookies Anyone?

  46. Consumer Privacy

  47. Intermission – Page 135

  48. Data-Driven Decisions

  49. Ranking the Ads

  50. Intermission – Page 136

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