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IIM Indore

IIM Indore. Indore Mavericks Submitted by: B Vineet - 2018PGP087 S Pradeep - 2018PGP310. Cities where Qute can be launched.

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IIM Indore

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  1. IIM Indore Indore Mavericks Submitted by: B Vineet - 2018PGP087 S Pradeep - 2018PGP310

  2. Cities where Qute can be launched • New Delhi – Since, there is a lot of air pollution in Delhi, this could be used as an alternate vehicle to cut down on CO2 emissions and will also attract a lot of environment enthusiasts • Hyderabad – Since, there are many narrow roads in Hyderabad, one of the oldest cities in India, due to construction of metro Qute can serve as an alternative to commuters because of its compact size • Bangalore – As an IT Hub of India, traffic is always an issue in Bangalore city and Qute can serve by providing easy transport from workplace to home due to its small size and easy handling

  3. Cities where Qute can be launched • Agra – As the most popular tourist destination in India, it attracts a large number of tourists and thus Qute can be used by many tourism companies because tourists are always looking for an efficient and comfortable mode of transportation • Amaravati (Vijayawada – Guntur) – As the new capital of Andhra Pradesh, lying between two major cities and government policy towards environment safety, Qute can make a lot of inroads in this new city

  4. Target Groups for Qute: • Millennials who work in metro cities and live as paying guests(PG) away from home can benefit a lot from this vehicle. They can carpool using this vehicle. Since Qute is not a car we can call it Qutepool • People who commute long distances in Urban cities and middle class families that want to own an affordable and stylish vehicle but don’t want to take a loan for buying a car • Students and young professionals(especially women) who have a passion for travelling but cannot afford a car and view a two wheeler as unsafe would definitely want to take Qute on a test drive

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