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Post modern ism. Metacommunication. Metacommunication. Communicating about communication. Metacommunication. Communicating about communication. Leveraging the receiver’s body of knowledge to build up more complex communication. Metacommunication. Metacommunication.
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Metacommunication • Communicating about communication.
Metacommunication • Communicating about communication. • Leveraging the receiver’s body of knowledge to build up more complex communication.
Gregory Bateson’sTheory of Metacommunication • When dogs nip at each other one of them can easily mistake the nip for the bite that it denotes and start fighting.
Gregory Bateson’sTheory of Metacommunication • When dogs nip at each other one of them can easily mistake the nip for the bite that it denotes and start fighting. • It mistakes the label for what it labels.
Gregory Bateson’sTheory of Metacommunication • “The playful nip denotes the bite,
Gregory Bateson’sTheory of Metacommunication • “The playful nip denotes the bite, but it does not denote what would be denoted by the bite.”
Pastiche • Reflexive imitation of a previous style in media. • Metacommunication (you are aware it is an imitation of another source) • Not usually critical • Transcodes form rather than content • But unlike usual transcoding it doesn’t attempt to erase or replace the original
Postmodernism Essay • Assume you are writing to educated colleagues that don’t need summary explanations of past theory.
Postmodernism Essay • Assume you are writing to educated colleagues that don’t need summary explanations of past theory. • Just cite theorists and quickly get to your new ideas.
Postmodernism Essay • Assume you are writing to educated colleagues that don’t need summary explanations of past theory. • Just cite theorists and quickly get to your new ideas. • Original Theory • Baudrillard is the model
Postmodernism Essay • Assume you are writing to educated colleagues that don’t need summary explanations of past theory. • Just cite theorists and quickly get to your new ideas. • Original Theory • Baudrillard is the model • Advance a new systematic way of looking at either all new media, or a subset of new media.
Postmodernism Essay • Assume you are writing to educated colleagues that don’t need summary explanations of past theory. • Just cite theorists and quickly get to your new ideas. • Original Theory • Baudrillard is the model • Advance a new systematic way of looking at either all new media, or a subset of new media. • You can frame your research by past theory • For example, citing that Baudrillard’s simulacra model is an adequate foundation, but needs major modification
Your Primary Objective: is not to prove your understanding of postmodern theory.
Your Primary Objective: is to propose a new contemporary theory.
What is a Theory? • A theory is a logically self-consistent framework for describing the behavior of a related set of social (or natural) phenomena. • It originates from or is supported by rigorous observations or by experimental evidence.
coin cool new Terms • ‘Technoculture’ • ‘Cognitive Surplus’ • ‘Cyberdrama’ • ‘Flash Mob’ • ‘Griefing’ • ‘Frames’ • ‘Gestell’ (Heidegger) • ‘Frame Analysis’ (Goffman)
pastiche coolOld Terms • ‘Frottage’ • ‘Impressionism’ • What could ‘digital impressionism’ mean? • ‘Avant-garde’ • ‘Cut-up method’ • ‘Military-Industrial Complex’ • Military-Entertainment Complex • Military-Corporate Complex
Use Emblems for Analysis Frederic Jameson in Postmodernism: Or the Cultural Logic of Late Capitalism
use OLD Emblems Claes Oldenburg (1960s work)
construct cool new Frameworks • ‘Remediation’, ‘Permanent Crisis of Aura’
construct cool new Frameworks • ‘Remediation’, ‘Permanent Crisis of Aura’ • ‘Post-Postmodernism’ • ‘Post-Reality’ • ‘Participatory Simulacra’ • ‘Meta-Aura’ • ‘Meta-Art’ • ‘Meta-Simulation’ • ‘Simulation-Propaganda Model’
What is ‘Art’? • Media that stirs emotions? • Non-linguistic communication? • A political tool? • Nothing • Art can’t exist because it can’t differentiate itself. • Everything • Whatever anyone says ‘art’ is. • Socially determined • ‘Art’, like all words/ideas are defined by groups
What is ‘Art’? • Media that stirs emotions? (Romantic, Classic) • Non-linguistic communication? (Modern) • A political tool? (Modern/Avant-garde) • Nothing (Modern/Postmodern) • Art can’t exist because it can’t differentiate itself. • Everything (Modern/Postmodern) • Whatever anyone says ‘art’ is. • Socially determined (Postmodern) • ‘Art’, like all words/ideas are defined by groups