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eTextbooks and Digital Content Monday May 23, 2011 1:45 - 2:45pm

eTextbooks and Digital Content Monday May 23, 2011 1:45 - 2:45pm. Panel Session. Today’s Panelists. Erik Evans, Assoc. VP & Editor-In-Chief, Bridgepoint Education Kurt Gerdenich, VP & Director, Technology, Cengage Learning 

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eTextbooks and Digital Content Monday May 23, 2011 1:45 - 2:45pm

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  1. eTextbooks and Digital Content Monday May 23, 2011 1:45 - 2:45pm Panel Session

  2. Today’s Panelists • Erik Evans, Assoc. VP & Editor-In-Chief, Bridgepoint Education • Kurt Gerdenich, VP & Director, Technology, Cengage Learning  • James Kourmadas, VP Strategic Marketing  McGraw-Hill Higher Education • Matt MacInnis, Founder & CEO, Inkling • Moderator: Dr. Mark R. Nelson, CIO & VP, NACS / NACS Media Solutions  mnelson@nacs.org

  3. Moving from “Trend” to “Impact”

  4. E-Books or Digital Course Materials?

  5. Future role of the retailer in a world of digital course materials. • Digital content platform (DCP) • Regional print-on-demand (R-POD) • Additional initiatives forthcoming • Blog: http://thecite.blogspot.com

  6. Title Erik Evans, Editor-In-Chief Bridgepoint Education

  7. Digital publishing system for Ashford U. • Web, mobile, eReaders – no print books • Annotate, print, copy/paste, search • ePub, .mobi, PDF, audio book, .TXT • Custom organic content • Professional editorial team

  8. Kurt Gerdenich, VP, Technology Product Management

  9. Cengage Learning • Who we are • LIFELONG LEARNING • Elementary and high school • 2- and 4-year colleges and universities • Private/For Profit Colleges • Professional Training & Continuing Education • RESEARCH • Academic • School • Public • Government • Annual revenue: $2 billion • 5,600 employees • Operations in more than 20 countries

  10. Cengage Learning Product Management • Who we are • Products • CourseMate • CourseMaster (Aplia, CNOW) • Course360 • MindTap • Markets • Academic • School • Library / Reference • Global • Mission • To foster engaging, effective, & measurable teaching and learning experiences that are: • Deliverable through customizable collections of content, learning activities, assignments, and apps; • Supportable on any device, platform, or social environment; • Respective of any need or challenge (accessible).

  11. McGraw-Hill Jim Kourmadis, VP Strategic Marketing

  12. Product Architecture – Based on Pedagogy

  13. Study Process

  14. Facilitated Q&A

  15. Today’s Panelists • Erik Evans, eevans@bridgepointeducation.com • Kurt Gerdenich, kurt.gerdenich@cengage.com • James Kourmadas, james_kourmadas@mcgraw-hill.com • Matt MacInnis, canuck@inkling.com • Dr. Mark R. Nelson, mnelson@nacs.org  (Moderator) Thank You For Coming

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