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Analysis of Coca-Cola case study

The Coca-Cola Company is an American multinational corporation. It produce, retails and markets nonalcoholic beverage concentrates and syrups. <br> <br><br>Read more: https://myassignmenthelp.com/us/cpm-homework.html<br>

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Analysis of Coca-Cola case study

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  1. Coca-Cola company Analysis of Coca-Cola case study

  2. Introduction of coca-cola The Coca-Cola Company is an American multinational corporation. It produce, retails and markets nonalcoholic beverage concentrates and syrups. The company is famous for its flagship product Coca-Cola. It was invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia.

  3. Introduction of coca-cola The Coca-Cola formula along with its brand were purchased with US$2,300 in 1889 by Asa Griggs Candler. After this, he established The Coca-Cola Company in Atlanta in 1892. The company is headquartered in Atlanta, Georgia, but it was incorporated in Delaware.

  4. Competitors- PepsiCo The main competitor of Coca-Cola is PepsiCo. In terms of share, PepsiCo has gained19.45% and this is provided for the last twelve months and 49.20% for the last five years. In comparison, Coca-Cola has ensured 15.75% and 22.13% respectively as well.

  5. Competitors- PepsiCo How PepsiCo outperforms Coca-Cola • Product diversification along with carbonated drinks • Product diversification includes snacks which has ensured significant rise in demand in these years as well

  6. Analysis of the Print Advertisement In this digital era, Coca-Cola has chosen print advertisement to promote its brand.This advertisement has some special features: • Consideration of sound and familiarity of brand for obtaining people attention • A printing advertisement which allows people to hear this advertisement • It is branded as “The First Print Ads You Can Hear” which is so attractive that people will provide their attention to it

  7. Target Audience Although customer of any age group is important for Coca-Cola, but main target audience for Coca-Cola is youngster or Youth. Its main customer are people of 12-30 years age group. There is no specific product for people bellow 12 or above 30 years, but still this company has been successful in reaching to those consumers as well.

  8. Production process Coca-Cola considers the continuous flow method for production process. In this production process sub-assemblies are transferred from one production stage to another and this is done in a regular flow. This process is standardized and automated required for high-volume of production as well.

  9. Conclusion Although Coca-Cola Case study has established itself as one of the leading companies in soft drink industry, popularity of PepsiCo, its biggest competitor is affecting its business.Therefore, Coca-Cola should diversify its products like its competitors to ensure that its business process is effective and efficient as well.

  10. Thank you

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