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‘ Using the power of football for society, nationally and locally .’

‘ Using the power of football for society, nationally and locally .’ ECCAR, Ghent , 24/11/2011. Power of football. Power of sports! : in some cities : other sport number 1 Role models / amplifiers : players , stadium, supporters and sponsors

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‘ Using the power of football for society, nationally and locally .’

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  1. ‘Using the power of football for society, nationally and locally.’ ECCAR, Ghent, 24/11/2011

  2. Power of football Power of sports! : in somecities : other sport number 1 Rolemodels / amplifiers : players, stadium, supporters and sponsors Power : outreach in communication : - social diversity of audience - mental accessibility But: football is in essence local! Citiescanbe important…

  3. National approach in Belgium Creatingopportunities : wide range ofpolicydomains : →policy amplification, win-win Belgian Football : Defensive (cost?) or offensive (case)? Sustainable or not? Effectiveness or window dressing? ↓ 1 story - public affairs management – concreteadded value – clubs, federations, leagues Open Stadium

  4. Mission and vision Open Stadium In 2015, Open Stadium,functioning as a know- ledge center and point of support, shouldbe thé service provider regardinggivingadded social value by football and othersports actorsto supporters / othersocietalstakeholders.  Creatingframework!

  5. Strategic goals Open Stadium 8 strategic goals, i.a. : • ‘Basic action’ as a standard in all Pro Leagueclubs. Variant of this standard in interested clubs otherleagues(incl. possessing relevant knowledge for other sports) • Management of production line of social projects • Communication : motto-communication

  6. Service provider to the clubs (1) • Relevance of strategic goals to the clubs • Open Stadium advises, consults, convinces, • creates support, produces, communicates, • lobbies, … : focus is on local platforms! • Someexamples …

  7. Service provision to clubs (2) • ‘Basic action’ • Encirclinginitiatives : pressure • Tour local authorities (policyinfluencing) • Tour clubmanagement • Developmentof community vision and action plan per club, with management

  8. Service provision to clubs (3) • Development of social projects • Development of minimally 1 project / year • Lobbying for and organisation of calls for projects : incentives to clubs • Themes : integration, education, health, work • Integration: i.a. racism (also horizontal)

  9. Service provision to clubs - examples • Increasedsocial visibility • - Open Stadium Award • - Communication tools • - Media partnersfederation and leagues • - Betterwebsite and newsletter •  motto-communication

  10. The power of cities (1) • - Community action is per definition local • - Open Stadium : local focus! • national initiatives (Respect United, • thematicprojects, communication, …) • local initiatives : convincing clubs en their • partners (active guidance, information, • creation of local platforms, inspiration from • elsewhere, …)

  11. The power of cities (2) • - Declarationof intention: cities and clubs • - 11-12-13 : public intervention and conditions? • Racism in local stadium? • Reflexion of groups of citizens in stadium? • Local sports and anti-racismambassadors? • Competences of stewards? • Financial accessability of sport? •  recommendation!

  12. The power of cities – City of Antwerp • Best practice • Beerschot AC • Paul Beloy : bothsides • City-neighboorhood-club • Added value on integration and anti-racism!

  13. Open Stadium - who? - reminder board KBVB-URBSFA, Pro League, National League president Jean Claude Van Rode manager Guido Poppelier staff Caroline Teugels, Soraya Benyoub en Wout Stevens (1/2)

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