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The Value of a Good Pigment Formula and How to Get it.

The Value of a Good Pigment Formula and How to Get it. Larry Frank Vice President Sales and Marketing. Where to Begin?. Start From Scratch. Understanding Pigment Properties. Tinctorial - Hue - Brightness/Dullness - Opacity/Transparency

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The Value of a Good Pigment Formula and How to Get it.

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  1. The Value of a Good Pigment Formula and How to Get it. Larry Frank Vice President Sales and Marketing

  2. Where to Begin?

  3. Start From Scratch

  4. Understanding Pigment Properties • Tinctorial - Hue - Brightness/Dullness - Opacity/Transparency - Strength • Physical - Dispersibility - Oil Absorption (flow and gloss) • Chemical - Light Fastness/Weatherfastness - Solvent Fastness - Heat Fastness - Chemical Resistance

  5. Questions to Consider in Determining the “right” Pigment or Pigment Combination

  6. 1. DNA ORANGE 5 17.0% TOLUIDINE RED 3 (light) 44.0% TITANIUM DIOXIDE 36.0% RED IRON OXIDE 3.0% 2. NAPHTHOL RED 112 20.0% NAPHTHOL RED 170 (BS) 20.0% YELLOW IRON OXIDE 46.0% RED IRON OXIDE 14.0% 3. DNA ORANGE 5 24.0% TOLUIDINE RED 3 (med.) 51.0% TITANIUM DIOXIDE 10.0% COPPERAS RED OXIDE 15.0% 4. OPAQUE ORANGE 34 13.0% NAPHTHOL RED 170 (BS) 27.0% YELLOW IRON OXIDE 32.0% RED IRON OXIDE 28.0% Drum Enamel Stds.Vivid Red 105 (DE< 1.5)

  7. $5.50 1. DNA ORANGE 5 17.0% TOLUIDINE RED 3 (light) 44.0% TITANIUM DIOXIDE 36.0% RED IRON OXIDE 3.0% $5.67 2. NAPHTHOL RED 112 20.0% NAPHTHOL RED 170 (BS) 20.0% YELLOW IRON OXIDE 46.0% RED IRON OXIDE 14.0% $6.58 3. DNA ORANGE 5 24.0% TOLUIDINE RED 3 (med.) 51.0% TITANIUM DIOXIDE 10.0% COPPERAS RED OXIDE 15.0% $10.05 4.OPAQUE ORANGE 34 13.0% NAPHTHOL RED 170 (BS) 27.0% YELLOW IRON OXIDE 32.0% RED IRON OXIDE 28.0% Pigment Formulation Cost at List Prices

  8. vs

  9. $5.50 1. DNA ORANGE 5 17.0% TOLUIDINE RED 3 (light) 44.0% TITANIUM DIOXIDE 36.0% RED IRON OXIDE 3.0% $5.67 2. NAPHTHOL RED 112 20.0% NAPHTHOL RED 170 (BS) 20.0% YELLOW IRON OXIDE 46.0% RED IRON OXIDE 14.0% $6.58 3. DNA ORANGE 5 24.0% TOLUIDINE RED 3 (med.) 51.0% TITANIUM DIOXIDE 10.0% COPPERAS RED OXIDE 15.0% $10.05 4.OPAQUE ORANGE 34 13.0% NAPHTHOL RED 170 (BS) 27.0% YELLOW IRON OXIDE 32.0% RED IRON OXIDE 28.0% Formula 2 & 4 have best performance……

  10. Common Pigment selection mistakes to avoid while formulating

  11. Is the Formula Production Friendly? • Dispersion – do you have the capacity to achieve good consistent pigment dispersion of the pigments in the formula? • Consider dispersions for hard to grind or small volume high price pigments • Consider dispersions for Blacks

  12. Keys to Success • Talk to your suppliers to best understand your options and potential issues • Important that the formulator, the buyer, and production communicate with each other. (price and availability) • There is one optimum pigment combination that provides the required performance at the lowest cost • Selecting the right pigments for the application will insure the best performance and value!

  13. THANK YOU!

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