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CHAPTER 8 Entertainment Industry

CHAPTER 8 Entertainment Industry. 8.1 Entertainment Profits 8.2 Distribution Off Entertainment 8.3 Marketing Music and Theater 8.4 Awards and Annual Events 8.5 Entertainment Marketing Careers. LESSON 8.1 Entertainment Profits. GOALS

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CHAPTER 8 Entertainment Industry

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  1. CHAPTER8Entertainment Industry 8.1 Entertainment Profits 8.2 Distribution Off Entertainment 8.3 Marketing Music and Theater 8.4 Awards and Annual Events 8.5 Entertainment Marketing Careers CHAPTER 8

  2. LESSON 8.1Entertainment Profits GOALS • Explain financial strategies in the motion picture industry. • Calculate film revenue, and discuss the importance of foreign markets for movies. • Describe financing in auto racing. CHAPTER 8

  3. The Profit Makers • Movie ticket sales • Studio earnings • Production • Marketing CHAPTER 8

  4. Is Big Best? • Spreading economic risk • Partnerships to help produce, promote, and distribute films • Promotional opportunities CHAPTER 8

  5. Cost-Cutting Strategies • Control release to control distribution costs • Wide release—a movie released in more than 2,000 theaters at one time • Preview—the release of a movie the evening before its official opening • Matinees—pre-evening shows, generally have less audience and lower-priced tickets • Low-budget movies—generally costing less than $250,000 to produce CHAPTER 8

  6. Profit and Opportunity • Generating film revenue • Cultural opportunities for profits CHAPTER 8

  7. Generating Film Revenue • Ratio of tickets sold to the cost of production • Income • Domestic and foreign ticket sales • Licensed merchandise • Soundtracks • Relationships to theme parks CHAPTER 8

  8. Cultural Opportunities for Profits • Significance of worldwide distribution revenue • Economic, political, and cultural barriers CHAPTER 8

  9. Fast Money—Stock Car Racing • Entertainment or sport • Financing • Mutual fund • Variation on the traditional sponsorship style • Nontobacco sponsors CHAPTER 8

  10. LESSON 8.2Distribution of Entertainment GOALS • Understand the different kinds of entertainment distribution. • Discuss promotional strategies for motion pictures. CHAPTER 8

  11. Distribution of Home Entertainment • Broadcast • Cable • Satellite • Internet CHAPTER 8

  12. Cable Mania • Number of cable channels • Delivery system and cost • Programming • Availability • Competition CHAPTER 8

  13. Digital Delirium • High-definition television (HDTV) • Memorandum of Understanding (MOU) CHAPTER 8

  14. Satellite Television • Rural areas • In-vehicle multimedia • Far-away fans CHAPTER 8

  15. Mega-Distribution • Broadcast webs—groups of television networks, production studios, and related entertainment firms that produce shows inhouse for their group • Vertical integration—one company controls several different areas in the same industry CHAPTER 8

  16. Movie Marketing • Trailers—advertisements for other movies and for related music and merchandise • Pay-per-view promotions • Web sites CHAPTER 8

  17. See It at Home • Format • DVDs • Videotape • Purchase • Mass market retailers • Music and video specialty stores • Online • Rentals • Music and video specialty stores • Online businesses with delivery via mail CHAPTER 8

  18. LESSON 8.3Marketing Music and Theater GOALS • Understand the distribution of music. • Discuss the legalities of music distribution. • Explain two kinds of theater promotion. CHAPTER 8

  19. Today’s Music • Technology changes • Marketing changes • Distribution changes CHAPTER 8

  20. Digital Music Marketing • TV channels • Audio channels • Downloads CHAPTER 8

  21. One Tune for All—Radio • Growing business • Deregulated media ownership • ClearChannel Communications CHAPTER 8

  22. Distributing Music • Concerts • MP3 CHAPTER 8

  23. Concerts • Prior to 1994 • Traditional tours • “Wildcat tours” • SFX • Vertically integrated corporation • 98 percent of major concerts CHAPTER 8

  24. Concert Tickets • Major source of revenue for musical artists • Pre-sales CHAPTER 8

  25. MP3 • Online music swapping • Pirating done with free software program—MP3 (Mpeg Layer 3) • Recording Industry Association of America (RIAA) • Using software to trace online music swappers • Suing computer owners CHAPTER 8

  26. Promoting Theater—Broadway • Traditional promotional strategies • Billboards • Radio • Television • Magazines • Other promotional avenues • Let me tell you about . . . • Do I get a grade for this? CHAPTER 8

  27. LESSON8.4Awards and Annual Events GOALS • Explain the promotional value of entertainment awards. • Discuss ways in which entertainment is distributed. CHAPTER 8

  28. Awards Influence Sales • The Oscars • The Grammys • The Emmys • The Tonys CHAPTER 8

  29. The Oscars • Academy of Motion Picture Arts and Sciences • Academy Award also known as the Oscar • Pre-award publicity • Advertising films through trade publications and the talk-show circuit CHAPTER 8

  30. The Grammys • National Academy of Recording Arts and Sciences (NARAS) • Attracts much attention to a musician CHAPTER 8

  31. The Emmys • Academy of Television Arts and Sciences presents the Primetime Emmy • National Academy of Television Arts and Sciences presents awards for daytime television, sports programming, news cases, and documentary programming CHAPTER 8

  32. The Tonys • Named after Antoinette Perry, who served as head of the Board of the American Theater Wing • Given to professionals in theater for distinguished achievement CHAPTER 8

  33. To Market, To Market • Trade events • Focus on businesses that are related • ShoWest—example of trade show CHAPTER 8

  34. Digital Distribution • Digital projector • Digitized movies • Distributed via satellite, fiber optics cables, special disks, or the Internet • Concurrent showings CHAPTER 8

  35. Seasonal or Theme Events • Centered in geographic areas • Market directly to people who will attend them CHAPTER 8

  36. LESSON 8.5Entertainment Marketing Careers GOALS • Discuss the preparation needed for a career in the entertainment marketing field. • Comprehend the skills needed for specific jobs in entertainment marketing. CHAPTER 8

  37. Getting There From Here • Breaking into entertainment marketing • Room for top people CHAPTER 8

  38. Marketing You • Knowing what you do • Gather information • Having required skills is a must CHAPTER 8

  39. How to Prepare • Research jobs • Learn about companies • Sources of information • Internet • People • Annual reports • Directories • College placement centers • News article and trade publications CHAPTER 8

  40. Marketing Jobs • Public relations specialists • Build and maintain positive relationships between their employers and the public • Best opportunities are in larger cities • Marketing and advertising managers • Drives the creative development of the company’s public messages about its products • Must be creative and organized to manage many projects and people CHAPTER 8

  41. Skill Requirements Skills most desired by employers • Math • Communications • Interpersonal skills CHAPTER 8

  42. Other needed skills Creativity Initiative Good judgment Problem-solving/ research skills Outgoing personality/ self-confidence Understanding of human psychology Enthusiasm for motivating people Maturity Resistance to stress Flexibility Decisiveness Skill Requirements CHAPTER 8

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