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Media Habits of Poli-fluentials

Media Habits of Poli-fluentials. The Berkman Center for the Internet and Society March 27-28, 2008. Published October 5, 2007 GW’s Institute for Politics, Democracy & the Internet www.ipdi.org. Political Influentials Online in the 2004 Presidential Campaign Published February, 2004

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Media Habits of Poli-fluentials

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  1. Media Habits of Poli-fluentials The Berkman Center for the Internet and Society March 27-28, 2008

  2. Published October 5, 2007 GW’s Institute for Politics, Democracy & the Internet www.ipdi.org

  3. Political Influentials Online in the 2004 Presidential Campaign Published February, 2004 By GW’s Institute for Politics, Democracy & the Internet

  4. NEW RESEARCHNews Activity Increase in odds • Reading a daily print newspaper . . . . . . . 1.46 • Watching Sunday morning talk shows. . . . 1.93 • Reading news and opinion in magazines. . 1.51 • Watching news on PBS (NewsHour). . . . . 2.16

  5. News Activity Increase in odds 2-3 Hours 4-10 hours Reading a daily print newspaper . . . . . . . 1.461.53 Watching Sunday morning talk shows. . . . 1.93 1.82 Reading news and opinion in magazines. . 1.51 1.79 Watching news on PBS (NewsHour). . . . . 2.16 2.67

  6. Some Top Odds-makers for Poli-fluentials ACTIVITY ODDS Purchasing political paraphernalia on the Internet. . . . . . 5.51 Being a member of a local organization. . . . . . . . . . . . . . 7.37 Being an active member of an advocacy group. . . . . . . . 9.12 Sending a letter or email to a public official. . . . . . . . . . . 10.54 Being an Independent who made a political contribution in the 2004 election. . . . . . . . . . . . . . . . . . . .73.33

  7. Media Formats where MORE consumption = better odds: • Daily print newspapers • News magazines • Listening to news on the radio • Watching the NewsHour on PBS.

  8. Media Formats where MODERATE consumption = better odds • Reading blogs • Watching the Sunday morning talk shows.

  9. Readers of Political Blogs • FREQUENCY • Several times a week gives better odds than once a day or several time a month. • NUMBER OF BLOGS PER DAY • 3-5 a day gives better odds than 1-2 or more than 5.

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