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one thing people with MS can count on.

one thing people with MS can count on. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY. Getting Our Story Told to the Public (or how to get attention). Today’s Media Environment. Explosion of media choices Media “clutter” is at an all time high

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one thing people with MS can count on.

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  1. one thing people with MS can count on. NATIONAL MULTIPLE SCLEROSIS SOCIETY

  2. Getting Our Story Told to the Public (or how to get attention)

  3. Today’s Media Environment • Explosion of media choices • Media “clutter” is at an all time high • Younger audiences are harder to reach than ever before due to fragmentation and internet • Television viewership down – radio good

  4. High speed internet access delivers video, audio and voice • Out of home media is gaining strength • Paid advertisers are demanding reduced clutter

  5. How Do We Survive the Changes? • Learn the new technologies • Leverage your own web site • Diversify placements • Target your audience

  6. Why is Our Story Important? • Educate the public about the disease and impact on society. • Provide linkage to people with MS and their families • Soften the market for fund raising work

  7. What NMSS has done…. • Focused on individual stories • Kept website up to date • Knows writers and reporters in the science field • Target stories to market

  8. What is Your Society Doing?

  9. one thing people with MS can count on. NATIONAL MULTIPLE SCLEROSIS SOCIETY

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