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Content Cleanup

Content Cleanup. Marc-André Plouffe & Dominique Noisette March 17, 2010. Today. Background Let’s do it! Reality check The solution Lessons learned Moving forward. Background. The job The site Technology Content Use. Let’s do it!. Getting the buy-in Managing the project

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Content Cleanup

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  1. Content Cleanup • Marc-André Plouffe & Dominique Noisette • March 17, 2010

  2. Today • Background • Let’s do it! • Reality check • The solution • Lessons learned • Moving forward

  3. Background • The job • The site • Technology • Content • Use

  4. Let’s do it! • Getting the buy-in • Managing the project • Intial process • CMS • Content optimization • Implementation • ...!?#($»^*%

  5. Reality check • Links won’t do it • Guides are dead • Welcome to the United Programs of Education

  6. The solution • Markets and segmentation • Promotional orientation: the site is for our prospective students

  7. Lessons learned • Markets • Prospective students/population: site • Students: uoZone • Profs and staff: Intranet and collaboration tools

  8. Lessons learned • Segments • Prospective students • Undergraduate programs • Graduate programs • Additional qualifications • Faculty • Research activities

  9. Lessons learned • Know the content inside out.

  10. Lessons learned • Offer a place where visitors will find all the information (FYI visitors don’t care about internal structures and politics).

  11. Lessons learned • Identify steps through which a prospective student goes through and organize information accordingly.

  12. Lessons learned • Get the information out of the guides and on to the site. Group online content instead.

  13. Lessons learned • Stop being a content pusher.

  14. Lessons learned • Stop trying to cover every possible situations. Ignore exceptions.

  15. Lessons learned • Be a gatekeeper. Protect your site.

  16. Metrics • -18% visits • +4% pageviews • -10% bounce rate • +8.5% (15 sec.) average time on site • +15% new visits • +15% search engines • But in the end…

  17. …in the end • Applications are up in all our programs. • +55% for 1 program where the only change we made was reorganizing the section’s content.

  18. Going forward • Avec l'outil de gestion de contenu, facile de gérer le contenu • Organiser les demandes de modification de contenu • Développement de nouveaux outils web

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