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Building Great Education Apps

Building Great Education Apps . Nima Mojgani Sr. Industry Solutions Manager – WW Public Sector. What we’ll cover. Promotion by Microsoft App goals Best Practices Design Monetization Self Promotion. Promotion Goals. We promote compelling high-quality apps in Education.

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Building Great Education Apps

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  1. Building Great Education Apps Nima Mojgani Sr. Industry Solutions Manager – WW Public Sector

  2. What we’ll cover • Promotion by Microsoft • App goals • Best Practices • Design • Monetization • Self Promotion

  3. Promotion Goals Microsoft Confidential

  4. We promote compelling high-quality apps in Education.

  5. Partner Marketing Opportunities with Windows 8.1 PR Conferences Merchandising OEM Professional Development

  6. Plan for Quality Microsoft Confidential

  7. The app needs to be “best at” something.

  8. Deliver end-to-end user scenarios • List what the user will be able to do with your app • Those scenarios directly support the “best at” statement • This app enables users to quickly record a whiteboarding session, publish a video to various Windows apps.

  9. Make sure it’s for the right platform

  10. Example 1

  11. Example 2

  12. Keep users happy in theWindows “world” Microsoft Confidential

  13. Promotion app tile guidelines • Small and medium size app tiles that quickly communicate your app’s brand at-a-glance work best. Clean, bold versions of your brand are easy to read and stand out well for users.

  14. New large tile offers more opportunities for information on the Start screen

  15. Which tile is better? Good Bad

  16. Support the new windowing model in Windows 8.1. • Support windowing

  17. Navigation bar vs. bottom app bar • Use the navigation bar for top-level navigation • Destinations within your app, back button • Bottom app bar is for commands. • Refresh, New, Add, Cancel, Pin to Start, etc.

  18. Tap into the keyboard and pen!

  19. Be part of the bigger picture Windows Other apps Your app Shares to Searches File pickers Opens / Saves via

  20. Demo Microsoft Confidential

  21. Plenty of these apps! Encyclopedias Note taking Dictionaries Photo Editing Cloud Storage Don’t be afraid to rely on them!

  22. Build it Fast and Easy Microsoft Confidential

  23. Hybrid apps Don’t be afraid of a mash-up. Microsoft Confidential

  24. Leverage existing templates and services • Don’t build from scratch!http://services.windowsstore.com/

  25. Build it so your Customers can buy it Microsoft Confidential

  26. Support every architecture • Always provide apps which support all three architectures: • ARM • x86 • x64

  27. Make sure you offer schools and institutions the ability to site-license your app. • You can always use your own commerce platform and link to your website. • Support institutional purchase

  28. Use supported trial properties and APIs, not separate “trial” and “full” apps. • In the app, consider taking the extra steps to increase conversion. • Support trial mode

  29. 12x download vs paid only 15x download when promoted ~70% of top paid apps have trials 95% of top grossing apps have trials Why?

  30. EmbraceDIY marketing Microsoft Confidential

  31. If you don’t tell them you are on Windows, they won’t know! • Same goes for the desktop. • Use a Windows Badge

  32. Deep Link to your App from your Website

  33. modern.ie • Test your website to make sure it works on IE10/11!

  34. buildmypinnedsite.com • Tiles and RSS in • minutes!

  35. microsoft.com/education/apps • Desktop and web apps coming soon!

  36. Publish a great EDU Store description • Use key Education “buzz” words • Pick a great EDU titleTalk to monetization models • First screen shot is most important!

  37. Which description better? Bizarro Bizarro is an app that helps kids write better. Bizarro offers 3 free English learning modules. Download it today! www.treeholdings.com • Kommon Core English School • Kommon Core English School gives teachers and students various pen-based exercises targeting Common Core Standards for English Language Arts. • Kommon Core offers 3 free modules (ABCs, Capital Letters, and Commas) and schools can site-license KommonCore’s website: www.kommoncore.com/license

  38. Thank you! 15k ~ apps in the Education category

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