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WELCOME!

WELCOME!. Agenda. Welcome and American Graduate Overview Introductions Goals of our meeting today American Graduate and the Education Landscape Our Partner Network Who is Our Audience? Public Media Content Next steps. Introducing American Graduate: Let’s Make it Happen

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WELCOME!

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  1. WELCOME!

  2. Agenda • Welcome and American Graduate Overview • Introductions • Goals of our meeting today • American Graduate and the Education Landscape • Our Partner Network • Who is Our Audience? • Public Media Content • Next steps

  3. Introducing American Graduate: Let’s Make it Happen Polly Anderson General manager and CEO KNME New Mexico PBS

  4. Please Introduce Yourself In one sentence, tell us how the dropout crisis affects you or how it affects your organization

  5. The Goal of our Meeting Today is to answer these two questions • What is the role of the community in solving the dropout crisis? • How do we use public media to highlight and expand on solutions?

  6. Albuquerque’s Dropout Crisis:Selected Maps and DataPeter Winograd, Director Prepared for the American Graduate Initiative January 10, 2012

  7. Percentage of Middle School Students Who Were Bullied on School Property Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked, “During the past 12 months, have you ever been bullied on school property?” The percentage reported here reflects respondents who answered “Yes.”

  8. Percentage of High School Students Who Were Bullied on School Property Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked, “During the past 12 months, have you ever been bullied on school property?” The percentage reported here reflects respondents who answered “Yes.”

  9. Percentage of Middle School Students Not Involved in Group Activities Outside of School or Home Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked, “Outside of my home and school, I am a part of clubs, sports teams, church/temple, or other group activities.” The percentage reported here reflects respondents who answered “Not true at all.”

  10. Percentage of High School Students Not Involved in Group Activities Outside of School or Home Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked, “Outside of my home and school, I am a part of clubs, sports teams, church/temple, or other group activities.” The percentage reported here reflects respondents who answered “Not true at all.”

  11. Percentage of High School Students Not Involved in School Sports, Clubs, or Activities Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked, “At school I am involved in sports, clubs, or other extra-curricular activities (such as band, cheerleading, or student council).” The percentage reported here reflects respondents who answered “Not true at all.”

  12. Percentage of Students Who Report Not Having an Adult Outside of Home or SchoolWho Cares About Them Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked to comment on the statement, “Outside of my home and school, there is an adult who really cares about me.” The percentage reported here reflects respondents who answered, “Not true at all.”

  13. Percentage of Students Who Report Not Having a Parent or Adult at Home Who is Interested in Their School Work Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked to comment on the statement, “In my home, there is a parent or some other adult who is interested in my school work.” The percentage reported here reflects respondents who answered, “Not true at all.”

  14. Percentage of Students Who Report Not Having a Teacher or Some Other AdultWho Cares About Them at School Source: New Mexico Youth Risk and Resiliency Survey, 2009. Students were asked to comment on the statement, “At my school, there is a teacher or some other adult who really cares about me.” The percentage reported here reflects respondents who answered, “Not true at all.”

  15. This work has already begun

  16. Albuquerque Dropout Prevention Summit August 2009 DPAT Dropout Prevention Action Team

  17. DPAT 2011 Priorities from America’s Promise • Seat Time and Credits: move away from the Carnegie unit (seat time) and toward proficiency levels. (A1) • AfterSchool: Credit recovery programs; Parent classes esp. to ELL parents. (A8) • Community Schools: Expand model, including more out-of-school time experiences for our students. (B1)

  18. Youth Engagement: Establish a Youth Advisory Committee (YAC) at each middle & high school. (B3) • Attendance: Require phone numbers and utility bills; Address family alcohol and substance abuse problems; Educate business community on effects of truancy and their role in combating it. (C1-C3)

  19. Professional Development: Research and evidence based; differentiated to address the professional needs of the teacher. (A5-A6) Early Warning Data Systems: Expand statistical early warning systems based on objective data. (D1)

  20. Our Partner Network

  21. Educators • Nonprofit organizations • Advocacy groups • Youth groups • Economic groups & Chambers • Family/parent groups • Faith organizations • Foundations & Sponsors Who else should join us?

  22. Our Action Plan On Air – National/local broadcast, TV & radio, Online – Web, social media, advertising In the Community – Collaborations & partnerships Youth Generated Media Teacher Professional Development Research Teacher Town Hall - April 18, 2012

  23. Who is our audience?

  24. American Graduate Short Segment Nex+gen High School

  25. Content - On Air • Public Square - Episodes already aired • Improving Graduation Rates in the South Valley • The Dropout Crisis • Teen Pregnancy • New Mexico in Focus short series – Looking at solutions • RFK Charter High School • Citizen Schools • nex+gen High School • 11 more segments to produce and broadcast • 4 half- hour segments yet to come

  26. On Air - Media Campaign • Ventana • My Source Spots on all 4 Channels (Spanish on Vme) • Online media - web site and social media Media buys • Radio spots on stations teens listen to English & Spanish • Comcast Cable • Kasa Fox TV channel 2

  27. ONLINE • Digital Engagement Strategy • Aggregate American Graduate content, provide resources to support dropout prevention efforts, accelerate community dialogue. • KNME NM PBS Site • Local content • Local engagement resources • National content • Youth Media • Blogs and forums • http://www.knme.org/educate/americangraduate/

  28. Youth Media Creation • Youth Reporters working with the News Hour • Youth media projects will be showcased on American Graduate web site. • Media Arts Charter School collaboration • LAB@Thirteen staff will monitor, assist and provide technical support for youth media projects. • What other ways can we get the youth voice in the discussion?

  29. What is your message?

  30. Some Key Questions: What stories need to be told? What does community need to know? What’s being discussed or not discussed in the commercial media? What other events or outreach are needed? What does success look like? How can this work be measured?

  31. NEXT STEPS Are you with us? How often should we meet? What kind of structure? Where should we meet? Let’s set our next date!

  32. Thank You! Laurel Wyckoff, Education and Outreach American Graduate, New Mexico PBS LearningMedia, Community Engagement, Public Square 277-8296 lwyckoff@knme.org

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