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Strategic SWOT Analysis Guide for FutureScope Ltd.

Dive into the world of SWOT analysis to identify internal strengths and weaknesses, and external opportunities and threats for strategic planning. Learn the key definitions, conduct environment analysis, identify future actions, and address potential pitfalls.

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Strategic SWOT Analysis Guide for FutureScope Ltd.

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  1. Conducting a SWOT Des Lee Futurscope Ltd.

  2. Introduction • Introduction to SWOT analysis • Issues to consider when doing a SWOT • Pitfalls • Questions at any time

  3. Model of Strategic Planning Resources Environment Analysis Implementation Choice

  4. SWOT Output • A description! • Qualitative • Introspective • Subjective • Creative • Agreed/consensual

  5. SWOT Analysis • External factors — Opportunities & Threats • Internal Factors — Strengths & Weaknesses

  6. Key Definitions • Boundary for external analysis • Benchmark for internal analysis

  7. Opportunities and Threats • Audit external influences • Nature of the environment • Market analysis • Competitor analysis

  8. Audit the Environment A brainstorming activity to generate ideas Which environmental (external) influences have affected the department in the past and which are likely to do so in the future?

  9. Nature of Environment • Political factors • Economic factors • Socio-cultural factors • Technological factors • Environmental factors • Legal factors

  10. What matters? Identify the features or combination of features to which the department needs to pay attention over the strategic planning period

  11. Strengths and Weaknesses • Internal focus • Resources • Power • Seven S’s

  12. Seven S’s • Strategy • Structure • Systems • Staff • Skills • Style • Shared values

  13. What matters? Identify the internal strengths and weaknesses to which the department needs to pay attention over the strategic planning period

  14. Future actions • As a result of SWOT… • What future directions could the department go in? • What actions could/should the department take? • Prioritise them

  15. Issues to consider • Level of involvement • Methodology • Internal or external facilitation • Inclusion of minority views

  16. Pitfalls • Power structures and cliques • Relationships • Mixed agendas • Academic and non-academic views • Group dynamics

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