Boundless Teaching Platform: Customizable Textbooks & Teaching Tools

1. Boundless Lecture Slides Available on the Boundless Teaching Platform Free to share, print, make copies and changes. Get yours at www.boundless.com

2. Using Boundless Presentations Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: • The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. http://boundless.com/teaching-platform • Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. If you have any questions or problems please email: educators@boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com

3. About Boundless • Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com. Free to share, print, make copies and changes. Get yours at www.boundless.com

4. What Is a Product? Products Types of Products Product Line and Product Mix Product Life Cycles ] Managing Existing Products Products Free to share, print, make copies and changes. Get yours at www.boundless.com

5. New Product Development Products(continued) Differentiating Factors in Product Design The Spread of New Products ] Products Free to share, print, make copies and changes. Get yours at www.boundless.com

6. Products > What Is a Product? What Is a Product? • Defining Product • Benefits and Solutions • Features and Attributes of a Product Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/what-is-a-product-66/

7. Products > Types of Products Types of Products • Consumer Products • Shopping Products • Specialty Products • Unsought Products • Business Products Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/types-of-products-67/

8. Products > Product Line and Product Mix Product Line and Product Mix • Adjustments to Products • Product Line Breadth • Product Line Depth • Product Lines in Services Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/product-line-and-product-mix-68/

9. Products > Product Life Cycles Product Life Cycles • The Product Life Cycle • Growth • Maturity • Decline • Product Life-Cycle Curve • Impact of the Product Life Cycle on Marketing Strategy Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/product-life-cycles-69/

10. Products > Managing Existing Products Managing Existing Products • When to Extend Product Lines • When to Modify Products Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/managing-existing-products-70/

11. Products > New Product Development New Product Development • The Need for New Products • Strategy • Idea Generation • Screening • Concept Testing • Business Analysis • Development • Test Marketing • Commercialization • Success and Failure: Strategies to Improve Success Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/new-product-development-71/

12. Products > Differentiating Factors in Product Design Differentiating Factors in Product Design • Quality • Design and Feature Set • Support and Help • Deletion • Organizational Requirements for Product Development and Management Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/differentiating-factors-in-product-design-72/

13. Products > The Spread of New Products The Spread of New Products • The Diffusion of Innovation • The Rate of Adoption • Stages of Adopters • Applying the Diffusion of Innovation Theory Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/products-9/the-spread-of-new-products-73/

14. Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com

15. Products Key terms • analysisIn product design, the analysis stage is where designers begin research on how to find a solution to the problem at hand. • attributea characteristic or quality of a thing • augmented productThe supporting services surrounding the product, such as after-sales service for a machine, or parking spaces for a department store. • business productsProducts that are sold to other businesses as opposed to end consumers, and used to produce other products. • commercializationThe process of introducing a new product into the market. • concept testingThe process of evaluating consumer response to a product idea prior to the introduction of the product to the market. • conformanceThe act of conforming; conformity. • consumer productAny tangible product used for personal, family, and household non-business purposes. • Consumer Product Safety ActAct enacted by US Congress in 1972, establishing the Consumer Product Safety Commission as an independent agency of the US Federal Government. • convenience gooda good that requires a minimum amount of effort on the part of the consumer. • core productThe core product identifies what the consumers feel they are getting then they purchase the product. • critical massA quantity or amount required to trigger a phenomenon. Free to share, print, make copies and changes. Get yours at www.boundless.com

16. Products • cultural factorsDifferences in cultures (be they national or corporate cultures) that managers must pay attention to in order to ensure success. • declineThe stage of the product life style where low/negative sales growth, lower profits, and maximum competition occur, forcing the product into decline and 'death'. • decline stagewhen a product is not predicted to continue to be successful or upgraded • depth of the product lineLine depth refers to the number of subcategories a category has. • developmentthe complete process of bringing a new product to market • development stageThe stage where prototypes are created, and questions of production and marketing are asked. • diffusionThe act of diffusing or dispersing something, or the property of being diffused or dispersed; dispersion. • durabilityPermanence by virtue of the power to resist stress or force. • extensibilityA quality of design that takes possible future advances into consideration and attempts to accommodate them. • extranetA private computer network that uses Internet protocols and can be accessed by authorized individuals via the Internet. • fadA phenomenon that becomes popular for a very short time; the product life cycle has a steeply-sloped growth stage, a short maturity stage, and a very steep decline. • feature creepThe tendency of a design project or product cycle to accumulate more and more features or details, rather than to be completed and released at a more basic level. Free to share, print, make copies and changes. Get yours at www.boundless.com

17. Products • feature creepThe tendency of a design project or product cycle to accumulate more and more features or details, rather than to be completed and released at a more basic level. • flexible product developmentA new product development strategy designed so that changes can be made late in the process without excessive disruption. • Fourt-Woodlock equationa market research tool to describe the total volume of consumer product purchases per year based on households which initially make trial purchases of the product and those households which make a repeat purchase within the first year. • Generation Xthe generation of people born after the baby boom that followed World War II, especially those born in the 1960s and 1970s • growth stageThe stage of the product life cycle where product sales, revenues and profits begin to grow as the product becomes more popular and accepted in the market. • hierarchyAny group of objects ranked so that every one but the topmost is subordinate to a specified one above it. • horizontal conflictchannel conflict between intermediaries at the same level within a channel • innovationAs used here, innovation describes an idea or product that is new to the company in question. • innovationAs used here, innovation describes an idea or product that is new to the company in question. • intrinsicInnate, inherent, inseparable from the thing itself, essential. • ISOThe ISO is the International Organization for Standardization. • iterativeOf a procedure that involves repetition of steps (iteration) to achieve the desired outcome; in computing this may involve a mechanism such as a loop. Free to share, print, make copies and changes. Get yours at www.boundless.com

18. Products • lifecyclethe stages through which a product or its category bypass, from its introduction to the marketing, growth, maturity to its decline or reduction in demand in the market. • market saturationA situation in which a product has become distributed within a market to the fullest possible extent, leaving demand for the product at a minimum. The actual level of saturation can depend on consumer purchasing power, competition, prices, and technology. • maturityThe stage in the product life cycle where sales growth ultimately peaks, then slows as the product reaches widespread acceptance, and competition is fierce. • maturity stagewhen a product is no longer in the growth stage, but not yet in the decline stage • modified rebuythe repurchase of a good with changes to the details of the order • new producta good or service that was previously not offered by the company • obsolescenceThe process of becoming obsolete, outmoded or out of date. • Phase-gate modelA new product development strategy that is divided into phases, separated by gates. • planned obsolescencea policy of deliberately planning or designing a product with a limited useful life, so it will become obsolete or nonfunctional after a certain period • productAny tangible or intangible good or service that is a result of a process and that is intended for delivery to a customer or end user. • product adjustmentThe changing of a product in order to provide superior satisfaction and win over buyers from other brands and products. • product life cycleThe process wherein a product is introduced to a market, grows in popularity, and is then removed as demand drops gradually to zero. Free to share, print, make copies and changes. Get yours at www.boundless.com

19. Products • product life cycleThe process wherein a product is introduced to a market, grows in popularity, and is then removed as demand drops gradually to zero. • product lineA product line is the marketing strategy of offering several related products for sale as individual units. • product line breadthThe breadth of the product mix consists of all the product lines that the company has to offer to its customers. • product line depthProduct line depth refers to the number of products in a company's specific product line. • product mixThe complete set of all products a business offers to a market. The product mix is made up of both product lines and individual products. • product repositioningChanging the market's perceptions of a product so that it may better compete in its present market or other market segments. • productizeTo modify something to become suitable as a commercial product. • purposeful developmentInnovation that occurs in response to a market need that existing product lines cannot satisfy. • recallTo withdraw, retract (one's words etc. ); to revoke (an order). • revenue streamA revenue stream is a method that a company, organization, or individual uses to collect money—often automated—from users of their product or service. In essence, it is a method of earning money and a way to protect it. • screeningA step in the product development process where products are evaluated according to a certain set of criteria on whether they will be successful in the marketplace. • serviceabilityThe property of being serviceable, of being useful for some function. Free to share, print, make copies and changes. Get yours at www.boundless.com

20. Products • shopping goodgoods that consumers will want to be able to compare and contrast with others before they make a purchasing decision. • social systemThe interaction of at least two personal systems or two persons acting in their own roles. • specialty goodProducts that are considered so unique by the consumer that they will go to any length to seek out and purchase them. • specialty storesmall retailers which offer a specific range of merchandise and related items • stakeholdersA person or organization with a legitimate interest in a given situation, action or enterprise. It can range from employees and investors of a company to the customers purchasing from the company. • SWOT AnalysisA structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. • tangible productThe tangible product is reflected in the quality, features, brand name, styling, and packaging. • test marketingThe stage where all the variables in the marketing plan, as well as the product characteristics, are tested in a real-world setting. • Unsought goodGoods that a consumer does not seek out, but purchases out of fear, precaution, or need. • user-centered designA new product development strategy where the needs of the end users are given the most attention. • vertical conflictpsychological tension or anxiety between two alternatives that are not simply different, but where one is genuinely higher than the other Free to share, print, make copies and changes. Get yours at www.boundless.com

21. Products Levels of the Product The four levels of a product include core, tangible, augmented, and promised. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox.CC BYhttp://dl.dropbox.com/u/31779972/Introducing%20Marketing.pdfView on Boundless.com

22. Products Buying a Car Most buyers invest a lot of time and effort into choosing the right car for them. Free to share, print, make copies and changes. Get yours at www.boundless.com Public Domain Images."Front bumper oldtimer car royalty free stock photograph."Public domainhttp://www.public-domain-image.com/full-image/transportation-vehicles-public-domain-images-pictures/cars-automobile-public-domain-images-pictures/front-bumper-oldtimer-car.jpg-royalty-free-stock-photograph.htmlView on Boundless.com

23. Products Business Product Lumber is an example of a business product. Free to share, print, make copies and changes. Get yours at www.boundless.com Geograph."Growth Rings on Felled Timber (C) David Wright :: Geograph Britain and Ireland."CC BY-SAhttp://www.geograph.org.uk/photo/2496992View on Boundless.com

24. Products Productizing An image consultant can productize their service by offering a package which includes a clothes and accessories shopping trip, beauty salon visit, and make-up application. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."ClaudioMilano5.CollinsAvenue.MB.FL.04mar07 | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/perspective/414660453/View on Boundless.com

25. Products Vending Machine Soft drink companies tend to produce many variations of a similar products to fill out their product line. Free to share, print, make copies and changes. Get yours at www.boundless.com Public Domain Images."Drinks vending machine free image."Public domainhttp://www.public-domain-image.com/full-image/objects-public-domain-images-pictures/drinks-vending-machine.jpg-free-image.htmlView on Boundless.com

26. Products "The Giant" Swiss Army Knifer Since 2006, Wenger has produced a knife called "The Giant." It includes every implement the company has ever made. With 87 tools and 141 different functions. Although expansive, it is not as portable as other knives. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Giant Knife 1."CC BY-SAhttp://en.wikipedia.org/wiki/File:Giant_Knife_1.jpgView on Boundless.com

27. Products Screening This figure illustrates the long process it takes for a drug to enter the market. Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor."Drug screening."CC BYhttp://www.saylor.org/site/wp-content/uploads/2012/05/Bus101-Book-May2011.pdfView on Boundless.com

28. Products Company Sales Sales of individual products and total company sales for a fictitious company with multiple products. Free to share, print, make copies and changes. Get yours at www.boundless.com OpenStax CNX."Global Text Project, Business Fundamentals. October 31, 2012."CC BY 3.0http://cnx.org/content/m35564/latest/?collection=col11227/1.4View on Boundless.com

29. Products Product life cycle of the personal computer The chart shows the rise and fall of personal computers. Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor.CC BYhttp://www.saylor.org/site/wp-content/uploads/2012/05/Bus101-Book-May2011.pdfView on Boundless.com

30. Products Customer Support In today's interconnected world, product support and help services are delivered through multiple channels. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Customer Support Conversation | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/dellphotos/6290077322/sizes/l/View on Boundless.com

31. Products Improving Product Quality Improving product quality in businesses can lead to better productivity and more innovation. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Improving product quality the open source way | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/opensourceway/4789709397/sizes/o/View on Boundless.com

32. Products Coca-Cola Vanilla Coca-Cola Vanilla was the limited relaunch of Vanilla Coke from the early 2000s to compete with Pepsi Vanilla. It was phased out in North America by the end of 2005 due to low sales. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."VanillaCoke."Public domainhttp://en.wikipedia.org/wiki/File:VanillaCoke.JPGView on Boundless.com

33. Products Louis Vuiton Flagship Store in Paris, France People will travel miles to buy a Louis Vuiton bag even though there are plenty of options in their local department store. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."Louis Vuiton Megastore | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/9610484@N05/846863808/View on Boundless.com

34. Products iPod Classic The iPod Classic is an example of a consumer product. Free to share, print, make copies and changes. Get yours at www.boundless.com Fotopedia.CC BYhttp://www.fotopedia.com/items/flickr-3475937686View on Boundless.com

35. Products Categories of Adopters Categories of innovation adopters include innovators, early adopters, early majority, late majority, and laggards. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Everett Rogers Diffusion of Innovations graph | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/wfryer/2564440831/sizes/o/in/photostream/View on Boundless.com

36. Products Fire extinguisher This is a classic example of an unsought good. Free to share, print, make copies and changes. Get yours at www.boundless.com Blogspot."Fire Extinguisher Behind Glass."CC BYhttp://bestandworstever.blogspot.com/2012/07/best-way-to-get-fire-extinguisher-ever.htmlView on Boundless.com

37. Products Test Marketing Aggressive promotion in a limited geographical area is often a key element of the test marketing phase. Free to share, print, make copies and changes. Get yours at www.boundless.com Geograph Ireland.""Red Bull" MINI, Belfast (2) (C) Albert Bridge :: Geograph Ireland."CC BY-SAhttp://www.geograph.ie/photo/2429715View on Boundless.com

38. Products Proctor and Gamble's Brands Proctor and Gamble has various product lines. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."Proctor & Gamble brands | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/table4five/2717480811/View on Boundless.com

39. Products Growth Stage The graph shows the growth stage in the overall product life cycle. Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor."Growth Stage."CC BYhttp://www.saylor.org/site/wp-content/uploads/2012/05/Bus101-Book-May2011.pdfView on Boundless.com

40. Products Focus Group Using focus groups to generate user feedback is one method used to perform concept testing. Free to share, print, make copies and changes. Get yours at www.boundless.com Arto Teras.CC BY-SAhttp://ajt.iki.fi/travel/debconf5/img_2044-flugmeet_williamk_medium.jpgView on Boundless.com

41. Products Soccer Ball A soccer ball is an example of a tangible product, specifically a tangible good. Free to share, print, make copies and changes. Get yours at www.boundless.com Fotopedia.CC BYhttp://www.fotopedia.com/items/flickr-3535070925View on Boundless.com

42. Products VW Beetle The VW Beetle has been modified countless times since its original production in 1930s in order to keep it competitive and attractive to consumers. Free to share, print, make copies and changes. Get yours at www.boundless.com Geograph."On the road to Glen Brittle (C) Gordon Hatton :: Geograph Britain and Ireland."CC BY-SAhttp://www.geograph.org.uk/photo/862568View on Boundless.com

43. Products Product Features Features must meet usability and reliability requirements before being built into products and systems. Free to share, print, make copies and changes. Get yours at www.boundless.com Static Flckr."Electronics."CC BYhttp://farm5.staticflickr.com/4103/4962826227_a64c82611a_b.jpgView on Boundless.com

44. Products Maturity Stage The maturity stage of the product life cycle shows that sales will eventually peak and then slow down. Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor."Maturity Stage."CC BYhttp://www.saylor.org/site/wp-content/uploads/2012/05/Bus101-Book-May2011.pdfView on Boundless.com

45. Products Take Your Pick Coca-Cola's product line offers a variety of Coke flavors. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."Vanilla Coke is back!| Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/benzado/773651125/View on Boundless.com

46. Products Product Development and Product Life Cycle The Product Life Cycle follows directly after new product development. Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor."Product life cycle."CC BYhttp://www.saylor.org/site/wp-content/uploads/2012/05/Bus101-Book-May2011.pdfView on Boundless.com

47. Products Phases in the Product Life Cycle Modification decisions often (but not always) happen before products are introduced to the market. Free to share, print, make copies and changes. Get yours at www.boundless.com OER Africa."Sales."CC BY-SAhttp://www.oerafrica.org/FTPFolder/Agshare/Marketing%20and%20Price%20Analysis/management_strategies.htmlView on Boundless.com

48. Products Decline Stage The decline stage of the product life cycle is the terminal stage where sales drop and production is ultimately halted. Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor."Decline Stage."CC BYhttp://www.saylor.org/site/wp-content/uploads/2012/05/Bus101-Book-May2011.pdfView on Boundless.com

49. Products Break Even The diagram shows when a product is expected to break even once it is introduced into the market. Free to share, print, make copies and changes. Get yours at www.boundless.com Saylor."Break Even."CC BYhttp://www.saylor.org/site/wp-content/uploads/2012/05/Bus101-Book-May2011.pdfView on Boundless.com

50. Products Sales and Profits The diagram shows the sales and profits of a given product during the course of the product life cycle. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox.CC BYhttp://dl.dropbox.com/u/31779972/Introducing%20Marketing.pdfView on Boundless.com