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European Commission

European Commission. Enterprise and Industry Directorate-General. The agenda for a sustainable and competitive European tourism DestiLink – Conference Tourism Destinations for the Future 15 November 2007 Maria Aigner DG Enterprise and Industry. Europe as a tourist destination. Instruments.

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European Commission

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  1. European Commission Enterprise and Industry Directorate-General The agenda for a sustainable and competitive European tourismDestiLink – ConferenceTourism Destinations for the Future15 November 2007Maria AignerDG Enterprise and Industry

  2. Europe as a tourist destination

  3. Instruments Areas  co-ordination co-operation supporting actions mainstreaming tourism promoting sustainability enhancing visibility A renewed European Tourism Policy • Aims: to improve competitiveness and create more and better jobs

  4. Tourism Policy areas:Promoting Sustainable and Competitive European Tourism • TSG Report: Feb `07 • Public Consultation • Communication on an Agenda for a Sustainable and Competitive European Tourism (19 Oct `07) • ETF 2007

  5. TSG - Responsibilities for action • European Commission • Member States governments (national or regional government) • Local authorities and /or Destination Management Organisations • Tourism businesses • Other bodies • Tourists

  6. The Agenda • The European Commission fulfils a long-term commitment • Official launch and endorsement of a medium-long term Agenda • A voluntary process is ongoing and it should be strengthened • Conceptual framework for stakeholders • pre-requisites to be met • objectives and principles for a competitive and sustainable tourism • challenges to be tackled

  7. Principles for achieving a competitive and sustainable tourism Plan for the long term Take a holistic and integrated approach Achieve an appropriate pace and rhythm of development Involve all stakeholders Use best available knowledge Minimise and manage risk Reflect impacts in costs Set and respect limits, where appropriate Undertake continuous monitoring

  8. The forthcoming Agenda • Sustainability • Awareness • by Tourists Sustainable Management of Destinations Integration of Sustainability Concerns by Businesses

  9. Moving forward together: the role of stakeholders • Call to Stakeholders • recognise their responsibilities, • seize the opportunity of the sustainability challenge, • share their knowledge, • communicate the negative and positive results, • bring these issues into their daily discussions, • “translate” the messages for small and micro businesses

  10. Moving forward together: the role of the Commission • Mobilising actors to produce and share knowledge • Promoting destinations of excellence • Mainstreaming sustainability and competitiveness in Commission policies • Mobilising the EU financial instruments

  11. Mobilising actors to produce and shareknowledge

  12. Mobilising actors to produce and shareknowledge Study on Impact of Cultural and Sporting Events • A Guide for maximising the durable impacts of cultural and sporting events on tourist destinations and the tourist industry

  13. Mobilising actors to produce and shareknowledge Learning Areas Handbook • Specific action to promote economic and social stability • Involves stakeholders (top down/bottom up) in learning & innovation process through cooperation and networking • Aimed at improving SME performance and human potential at destination level

  14. Promoting destinations of excellence Pilot project – preparatory action • 2006/7 “best emerging rural destination” • 2007/8 “tourism and local intangible heritage” Project open to all Member States and Candidate Countries

  15. Promoting destinations of excellencewww.visiteurope.com

  16. Mainstreaming sustainability and competitiveness in Commission policies • 7 June 2006: Green Paper on a Future Maritime Policy for the European Union • 10 October 2007: “The Blue Book” An Integrated Maritime Policy for the European Union

  17. European Commission Enterprise and Industry Directorate-General Thank you very much for your attention! Maria Aigner Seconded National Expert DG ENTR / Tourism Unit maria.aigner@ec.europa.eu http://ec.europa.eu/enterprise/services/tourism/index_en.htm

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