2012 Source of Employment Report Job Seekers & Employers Speak Out

1. 2012Source of Employment ReportJob Seekers & Employers Speak Out WEDDLE’s Peter WeddleWEDDLE’s LLCpeter@weddles.com203.964.1888

2. WEDDLE’sSource of Employment Survey • Origin • To support columns in The Wall Street Journal • Alternative to one-off and one-sided surveys • Annual since 1999 • Focus on behaviors and preferences • Job seekers and recruiters • All-year polling station on www.weddles.com • Traffic generated by books/columns and User’s Choice Award balloting

3. What’s Going On?

4. 2011 Survey Respondents Job Seekers Employers/Recruiters Gender 54.5 Male 45.5% female Age Median 45 59.8% were mum • Gender • 59.6% male • 40.4% Female • Age • Median 45 • 25.1% 56+

5. 2011 SurveyJob Seeker Respondents • Employment Status • 43.1% Unemployed and actively looking • 29.9% Employed but actively looking • 15.7% Employed and considering moving • 7.4% Reentering job market after extended absence • 3.9% Employed and never leaving • Experience(1) • 29.1% Mid-level professional • 14.6% Managerial • 13.5% Senior-level professional • 12.6% Executive • 9.8 Entry-level professional • 6.4% Skilled trade (1) Does not total to 100% because not all answer options are shown

6. Job Seekers Find Employment • How did you find your last job? • 31.4% responded to ad or archived resume on job board • 11.3% Tip from a friend • 9.2% Referral by employee of company • 7.0% Newspaper ad • 6.5% Sent resume into company • How do you expect to find your next job?(1) • 53.7% responding to ad or archiving resume on job board • 8.9% Sending resume into company • 5.9% Call from a headhunter • 4.4% Referral by employee of company • 3.7% Networking at biz event / ad on employer’s Web-site (1) Not all answer options are shown

7. Which Job BoardsAre Most Helpful? (1) Not all answer options are shown • 37.6% Niche sites(1) • 22.9% Search engines • 21.2% General purpose sites • The population • 150,000 sites • International Association of Employment Web Sites (IAEWS) • www.EmploymentWebSites.org • WEDDLE’s User’s Choice Awards • www.Weddles.com

8. Social Media Sites • Have you used a social media site? • 33.1% Yes, but just a little • 25.7% No, but I intend to in the near future • 22.1% Yes, quite a bit • 19.1% No, and I never will • If yes, how helpful has it been? • 35.3% No more helpful than other job search techniques • 31.9% Somewhat helpful • 15.6% Very helpful • 17.2% Not at all helpful

9. Corporate Career Sites • How helpful are the career areas on employer Web-sites? • 51.8% Moderately helpful • 24.2% Very helpful • 23.9% Not helpful • Not enough information about openings • Not enough information about culture/values • Not enough information about employees • Disrespectful

10. Nightmares (1) Not all answer options are shown • What’s the single worst thing to happen to you in your job search?(1) • 46.9% You submitted a resume and heard nothing back from the employer • 27.6% You received no information or feedback once you entered the process • 14.7% You had no serious negative experiences

11. Recruiters Find Talent (1) Not all answer options are shown • Which sourcing strategy yields the best candidates?(1) • 43.0% Posting jobs on a commercial job board • 17.4% Posting jobs on your own Web-site • 8.1% Your employee referral program • 5.2% Networking at business/professional events • 5.2% Using social networking sites

12. New Hires Sourced Online • Percentage of New Hires Sourced Online? • Median 51-75% • 23.2% 76-90% • 2.6% Zero • How Would You Rate Their Caliber? • 35.1% Above average • 26.6% Average employees • 23.9% Among our best employees • 1.1% A hiring mistake • 13.3% No opinion

13. Online Job Postings • Where were the majority of jobs posted online?(1) • 28.7% Multiple job boards • 22.7% Your own site and multiple job boards • 13.5% your own site, one or more job boards and one or more social networking sites • Of the openings posted online, most were:(1) • 40.3% Mid-level professional positions • 18.8% Entry-level professional positions • 10.2% Senior-level professional positions • 9.8% Contract & part-time positions (1) Not all answer options are shown

14. Diversity of Applicants (1) Not all answer options are shown • Of the openings posted online, how would you rate the diversity of applicants?(1) • 32.4% Average • 31.4% Above average • 24.3% Excellent • 2.2% Poor

15. What’s Your Wish List? (1) Not all answer options are shown • Which additional services would you be willing to pay for at a job board?(1) • 40.5% Better matching technology • 14.6% Job ad distribution • 13.3% Alternative job posting formats • 10.8% Featured positioning of postings • 7.6% Ability to accept video resumes

16. 3 Take-Aways Social media sites are important for brand building, but if you’re looking for a job, focus on job boards No single job board provides enough access to openings to support an effective job search Better matching technology will be the next big step forward at job boards

17. Thanks! Available at Amazon.com, many bookstores and Weddles.com To Learn More … • Sign up for my free newsletters • Email your name and e-address to peter@weddles.com • Get copies of our books