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Engaging Advocacy Strategies with Media & Policymakers

Learn about advocacy types, building blocks for media and policy outreach, engagement strategies, expected outcomes, and future directions.

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Engaging Advocacy Strategies with Media & Policymakers

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  1. ADVOCACY WITH MEDIA & POLICY MAKERSFriday, January 06, 2012, JAIPUR Gaurav Shukla

  2. Outline • What is advocacy? • Types of advocacy • Synergising research and advocacy • Building blocks for media outreach • Engagement with media • Building blocks for policy outreach • Engagement with policymakers • Expected outcomes • Way forward

  3. What is advocacy? Cohen 2001

  4. Types of Advocacy • Ideological advocacy: groups fight to advance their ideas in the in all circles, including decision-making circles (often involving protests etc) • Mass advocacy: petitions, demonstrations, etc. • Legislative advocacy: achieving change through the Parliaments • Policy advocacy: targeted to the policy-makers • Media advocacy: strategic use of the mass media as a resource to advance a social or public policy initiative

  5. Synergising Research and Advocacy • Evidence based advocacy • How do we translate evidence into effective advocacy: Challenge and an Opportunity

  6. Building blocks for Media Outreach Building Blocks for Media Outreach

  7. Engagement with media

  8. Building Blocks for Policy Outreach

  9. ENGAGEMENT WITH POLICYMAKERS

  10. Greater coverage of consumer issues pertaining to RE/DSM in local/national dailies • An informed press leads to wider dissemination of information and greater public awareness • Increased attention to consumer issues/demand from the Government • Strengthen the channel of communication between policy makers and CSOs • Consumer representation on ERC in project States EXPECTED OUTCOMES

  11. WAY FORWARD Engage with the partners to develop an advocacy/outreach strategy to finalise in consultation with SRG Members

  12. THANK YOU!! Gaurav Shukla gs3@cuts.org

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