Ebook (download) Inside the Head of a Collector: Neuropsychological Forces at Play

2. Inside the Head of a Collector: Neuropsychological Forces at Play

4. Description Shirley M. Mueller, why do collectors collect? The reason we collect is simple. It makes us happy. In this faraway place, apart from the rest of our lives, we can imagine. This is differ- ent than when we are involved in the routine aspects of living then, we can reliably predict much of what will happen.2 With collecting, we don’t know what to expect. It can take us anywhere. And, we can easily anticipate a whole new world of excitement. Along with these expectations comes a quest for knowledge far beyond just reading. It broadens into joining associations related to our collecting specialty, meeting wonderful people, attending confer- ences, going on trips with like-minded groups, and individually pur- suing destinations of interest. Finally, it can take over life itself. What a pleasure. Collecting isn’t a job. Collecting isn’t a hobby. It’s better. It’s a passion. Delve into the mind of a collector with new information from the sciences of neuroeconomics and behavioral economics to understand collectors’ behavior. Part 1 - Pleasure and Pain Pair of Chinese export porcelain underglaze blue tea caddies, c. 1640. Behavioral economics incorporates insights from psychology and other social sciences into the study of monetary behavior, including collecting. Part 2 - Enhancing Pleasure Through Understanding Ourselves Chinese export porcelain underglaze blue Parasol Ladies plate (Cornelis Pronk design), 1737–40. Neuroeconomics is the study of the biological foundation of economic decision-making, of which collecting is a subset. Part 3 - Collector Experiences Installation photo from “The Luxury of Tea and Coffee, Chinese Export Porcelain: Highlights from the Shirley M. Mueller Collection,” 2011–17, at the Indianapolis Museum of Art at Newfields. To invest in art simply because we love it—with secondary motivators such as pride, intellectual satisfaction, or a connection to history—is one thing. To invest in it purely because money is the motivating factor is another. Helpful drawings, illustrations and scientific moments Among the areas of the emotional brain which are important in decision-making are the pleasure center (nucleus accumbens), the area responsive to price (insula), and the fear sensor (amygdala). Though these areas have interrelated connections and each has individual functions, they participate importantly together in determining choice.

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