100 likes | 617 Views
Taglines. FVP12. What is a Tagline?. A tagline is a type of branding slogan used in marketing. Ideally a tagline is a memorable phrase (one or two sentences, at the most) that sums up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product.
E N D
Taglines FVP12
What is a Tagline? • A tagline is a type of branding slogan used in marketing. Ideally a tagline is a memorable phrase (one or two sentences, at the most) that sums up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. • Most movies use taglines, particularly as part of the movie's marketing poster. You will examine the taglines of several of your favourite films and analyze their effectiveness (or lack thereof).
Dazed and Confused(Flashback edition 1993) It was the last day of school in 1976, a time they'd never forget... if only they could remember.
Platoon(1986) The first casualty of war is innocence.
Our Idiot Brother(2011) Everybody has one
The Godfather (1972) I’m gonna make him an offer he can’t refuse
Psycho(1960) A new- and altogether different- screen excitement!!!