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Page Design

Page Design. Dec. 11, 1997. October 14, 2014. Dec. 1, 1998. October 14, 2014. Feb. 18, 1997. October 14, 2014. Main Design Categories. Free form Grid. Free Form. Free-flowing placement of text and other graphic elements within a design’s frame. Grid. More traditional

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Page Design

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  1. Page Design

  2. Dec. 11, 1997

  3. October 14, 2014

  4. Dec. 1, 1998

  5. October 14, 2014

  6. Feb. 18, 1997

  7. October 14, 2014

  8. Main Design Categories • Free form • Grid

  9. Free Form • Free-flowing placement of text and other graphic elements within a design’s frame

  10. Grid • More traditional • Objective, unemotional organization to a graphic design

  11. The “formula” • 2-column, 3-column, 4-column • Banner spans columns • Sometimes elements span more than one column • Footer spans columns

  12. Examples • Two-column design:www.cnnmoney.com • Three-column design:www.nytimes.com/sports

  13. C.R.A.P. Principles of Design • Contrast • Repetition • Alignment • Proximity

  14. Contrast • If two elements are different, make them very different • Vary size, typeface, emphasis, color, texture, etc. • If everything looks the same, nothing is emphasized

  15. Repetition • Items performing same function should look very similar • Repetition gives identity • Suggest templating sysetm • Also has load time implications—reuse of graphics

  16. Alignment • Gives order to design • Looks polished and finished • Every element should align with something else on the page

  17. Proximity • Items near each other are seen as a unit

  18. Balance • Placement of elements within a design’s frame • A design is considered balanced if it equalizes the weight between the x and y axis • Symmetrical • Asymmetrical

  19. Simplicity • Minimal use of graphics • Doesn’t mean no graphics • If an element is removed, does meaning suffer?

  20. Page width • Fixed • 750-780 pixels • 950-1000 pixels • Responsive • Mobile Devices

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