1 / 8

Clean Text

Clean Text. & Internet. Why?. Web surfers move quickly Attention span. Wut? Patience. Huh? On average: 20-50 seconds a page It’s called web BROWSING People skim headings People look for links People bookmark a page. Keep it short 300-500 words a page is enough Links are your friend.

griffith-wyatt
Download Presentation

Clean Text

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Clean Text & Internet

  2. Why? • Web surfers move quickly • Attention span. Wut? • Patience. Huh? • On average: 20-50 seconds a page • It’s called web BROWSING • People skim headings • People look for links • People bookmark a page

  3. Keep it short 300-500 words a page is enough Links are your friend General Tips

  4. Keep it short 300-500 words a page is enough Links are your friend Keep it simple Short sentences Simple words Active form No double negatives General Tips

  5. Keep it short 300-500 words a page is enough Links are your friend Keep it simple Short sentences Simple words Active form No double negatives Keep it attractive Don’t beat about the bush Pay attention to text layout Bullets Headings General Tips

  6. Examples • Passive • The development of toxine resistance in waterfowl has been a topic of research in our institute for years • Active • Our institute has researched the […] • Personal • We have researched the […] • Simple • We are investigating if waterfowl becomes more tolerant to toxins/poisons/pollutants.

  7. Cheap Psychology • Acknowledge the reader’s needs • Clear title • Money statement at the top • Lots of white is Zen • Teaser sentences • So, how are we going to do this? • Internet: Search mode • Newspaper: Exploratory mode

  8. Stop

More Related