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Chapter 3

Chapter 3. Delivering the Essential Information. Technical Communication, 10/e John M. Lannon. Audiences Found in the Workplace. Scientists Engineers Executives Managers Lawyers The public. Identify Levels of Technicality. Experts. Just the facts and figures. Highly technical. è.

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Chapter 3

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  1. Chapter 3 Delivering the Essential Information Technical Communication, 10/e John M. Lannon

  2. Audiences Found in the Workplace • Scientists • Engineers • Executives • Managers • Lawyers • The public

  3. Identify Levels of Technicality Experts Just the facts and figures Highly technical è è Informed persons Facts and figures explained Semi-technical è è Laypersons Facts and figures explained in simplest terms Non-technical è è

  4. Primary and Secondary Audiences • Primary • People who requested the document • Often need more technical information • Secondary • People who will carry out the project • Need less technical information

  5. Develop an Audience and Use Profile • Audience characteristics • Purpose of the document • Audience's technical background • Audience’s cultural background • Audience’s knowledge of the subject • Appropriate details, format, and design • Due date and timing

  6. Chapter 4 Making a Persuasive Case Technical Communication, 9/e John M. Lannon

  7. Identify Your Specific Goal • Arguing to influence people’s opinions • Arguing to seek support • Presenting a proposal • Arguing to change people’s behavior

  8. Expect Audience Resistance People who have made up their minds are more resistant to persuasion. Remember, for people to admit you’re right often means that they’re wrong! When people yield to persuasion, they respond in one of three ways: • Compliance • Identification • Internalization

  9. Know How to Connect with the Audience Power Connection = Writer  Audience Relationship Connection = Writer  Audience Rational Connection = Writer and Audience

  10. Support Your Claims Convincingly • Provide convincing evidence • Factual statements • Statistics • Examples • Expert testimony • Appeal to common goals and values

  11. Consider the Cultural Context • Some cultures hesitate to debate, criticize, or disagree. • Some cultures observe special formalities in communicating. • Many cultures consider the source of the message as important as the content. • Some cultures trust oral communication. • Cultures respond differently to different emotional pressures. • Cultures differ in their attitudes toward big business, technology, competition, or women in the workplace.

  12. Standard Shape for an Argument • Introduction • Attract and invite your audience and provide a forecast • Body • Offer support and refutation • Conclusion • Summarize your case and make a direct appeal

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