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Think smart, Look amazing

Think smart, Look amazing. 1. Great success in 2010. Normal + pocket size: +15% vs y-1 Kaiyuan retail survey: ahead of Vogue and Bazaar. The 1 st international 100% beauty magazine TV + website + magazine trinity platform - interaction. Iconic fashion event – incredible market impact

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Think smart, Look amazing

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  1. Think smart, Look amazing 1

  2. Great success in 2010 Normal + pocket size: +15% vs y-1 Kaiyuan retail survey: ahead of Vogue and Bazaar The 1st international 100% beauty magazine TV + website + magazine trinity platform - interaction Iconic fashion event – incredible market impact The bridge of top fashion brands with consumers www.marieclairechina.com Viva e-magazine

  3. MC Fashion – aspiring yet accessible High quality of local production (>90% in fashion) =>Strong relevancy to Chinese readers MC is now 4th choice for Top 15 fashion clients, above Cosmo

  4. MC Beauty - authoritative yet practical Leading beauty trend and consumption behavior China beauty market reference

  5. MC Feature – broaden your horizon yet relevant Marie Claire distinguishes itself with must read stories that cover a breadth of topics reflecting the eclectic interests of the discerning 21th century women.

  6. The leading brand for fashion innovation incredible market impact Marie Claire Style China 2010 More than 30 top fashion brands participated Over 100Super Stars, models and celebrities presented • Over 150Media full exposure on websites, TV, newspapers and magazines Over 800advertisers join the ceremony Iconic fashion event - incredible market impact in 2010

  7. PEB – The most authoritative beauty award

  8. 2011

  9. 120P Fashion Trend Book: March / Sept Trend book - Showcase the seasons key trends and the very best clothing and accessories

  10. 120P Watch & Jewelry Special: May & Nov Interpretation to the latest trends of Jewelry & watch, and fashion accessories Practical tips about how to buy jewelry and watches

  11. Wedding special in May and October Introduction of the most practical tips to new couples

  12. February January April March June July May Month Month October November September December Month August Main book Luxury issue Beauty Carnival Environmentalist Main book Love Anniversary Lightness for Summer issue 2011 Fashion A/W Special men Issue Love ourselves Wedding Travel Issue Main book 2011 Fashion S/S MC Style China 2011 Supple ment Supple ment Supple ment Watch & Jewelry+ fashion accessories Win women + In-book wedding supplement 2011 Fashion trend book Watch & Jewelry + fashion accessories 2011 Fashion trend book 2011 Marie Claire Editorial Calendar

  13. Ipad / Iphone versions E-magazine on monthly basis

  14. Marie Claire Beauty No. 1 International 100% beauty magazine

  15. MC Beauty - Turning monthly 2011 Beauty fans’ must-have Entertaining & innovative Professional & practical Interactive Value for money

  16. Who are the readers of MC beauty? They are active beauty fans, 25 in average • Always passionate and curious with high sensibility on beauty products. • They are willing to learn all the practical beauty and skin care skills. Hoping to become a trend setter or beauty pioneer. • They are eager to try new beauty products, and would like to share and exchange their comments. Internet is one of their favorite platforms for interaction.

  17. On-pack new cosmetic product samples Readers encouraged to go to www.marieclairechina.com for registration And to share and exchange after trial Further interaction for extra prizes Interaction starts from sample trial Partnership with No. 1 beauty program

  18. MC Beauty Magazine MC Beauty Community MC Beauty Elite Institute MC Beauty community The No.1 beauty community with interesting interaction, large of beauty products, you will love to share with authorized beauty experts and thousands of beauty elites. Beauty Experts + Beauty Elites + Beauty Fans • Beauty Bible Written by thousands of beauty fans Exclusive beauty video shooting by MCTV team

  19. 健康系 Health 美体系 Body 美发系 Hair 护肤系 Skincare 彩妆系 Makeup >1,000 influential beauty elites MC Beauty Elite Institute Already 39,450Online Students • 74% are eager to trial new beauty products • 64% would like to share and exchange their comments • 43% have bought the beauty product online 19

  20. She will represent more girls, she has power to influence more people. She is a leader of thousands fans Continued upgrading to collect points, which represent her position. Based on her online behavior, she will gain related benefits (trial, real product, comment published on magazine, participate MC TV programs, etc) To be a member of beauty community and communicate with beauty expects and elites and share her thoughts Why those girls love to join MC Beauty Institute? Hierarchy of Needs by Maslow could explain why MC Beauty Institute works

  21. Go to website and recruit to MC Beauty Elite Institution • Acquire credits through beauty testing To be a freshman and choose a beauty product for trial PurchaseMCB and get the information of Elite Institution & Beauty Products 4. Junior 6. Gradu-ation 5. Senior Graduating from Institution with more and more fans. Helping to answer online questions regarding to beauty / skincare By sharing beauty tips, getting the coach by beauty experts, having more chance to join the brands’ offline events. 7. Elite Submit the trial report and get more points for exchanging more benefits The top 10 beauty tips would be put on the magazine with the student photo The working flow of users experience in beauty elite institute As a MC Beauty Elite, having more exposure on MCB, TV, MC studio, Website, and obtain brand sponsor 21

  22. “Palm MCB” on mobileViva platform + MCB mobile newspaper 2010 Viva flow-in rate/edition＞320,000 • “MCB newspaper” on mobile, launching in January 2011 • - Cooperation with three leading mobile operators • - 8 editions /month=5yuan • Double exposure for beauty brands Leading the trend of digital reading

  23. 25%skin care 25%make up 15%perfume, body care, etc 12%fitness, diet , health 12%hair care 11%celebrities, beauty trends and others MCB Year 2011 editorial structure

  24. MCB Year 2011 Editorial Highlights January: New year new look February: Smart skills of makeup March: Pink April: Glorious skin May: Green beauty June: Beauty elite institute special July: S ( S shape, sexy..) August: Cool of skin September: seasonal hair care October: High-tech beauty November: Happy shopping (Cooperation with a few strategic shopping malls) December: Year-end lab test + perfume calendar Key topics you can’t miss…

  25. Kaiyuan – Sept 2010 +13.9% • Survey conducted in September 2010, covering BJ / SH / GZ / HZ / SY / NJ / WH / CD / SZ / CQ • 2) MC Beauty ranking ahead of many international fashion magazines just after the launch.

  26. Appendix

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