[Growth in Sales] The Backend Supercharges Your Growth in Sales and Profits

1. PROFIT BOOST TIP ©2020. All rights reserved. The Backend Supercharges Your Growth In Sales and Profits

2. 01 All your customers start with your front end which is the products or services your customers initially purchase from you. Oneofthefastest waystosupercharge yourgrowthinsales iswhenyoufocuson thebackend. A back end creates the opportunity for repeat sales. It means your customers can come back to you again and again. PROFIT BOOST TIP

3. 02 This makes dealing with that customer far more profitable. Another great benefit is that it reduces your need to go out and win new customers constantly which is far more expensive than selling to existing customers. + Doing so is critical to the longevity of your business and can be requisite to achieving the highest profits possible. PROFIT BOOST TIP

4. Thisisamissedopportunitythatmany businessownersdonotleverageenough whichcouldbeworththousandsofdollarsper customer. 03 Ironically, most businesses rarely try to resell to their current or previous customers. Most never address the ‘back end’—the residual part of their businesses. However, you MUST do it constantly.

5. 04 Let’sfaceit— Identifyingprospects andconvertingthemto customerscanbea costlyprocess. Yet what do most businesses do when they’ve got new customers? They ignore them entirely and put all their marketing efforts into gaining more new customers.

6. 05 It is so IMPORTANT to focus your efforts on the backend as it’s a repeat sale where you do not have to spend any additional advertising dollars to get these repeat sales which means that all the profit is TRUE profit.

7. 06 One-time customers have a propensity to buy perhaps TEN TIMES more than someone off the street. X 1 Once people have bought from you (assuming, of course, your product or service delivers what you promised), they are THE most likely people to buy again. PROFIT BOOST TIP X 10

8. 07 Instead of concentrating only on front end sales, you’ll generate vastly more business and profits when you devote part of your marketing to up-selling, reselling, and cross-selling to existing customers. That is, working the back end. Up-selling Reselling Cross-selling

9. 08 In its simplest form, ‘back ending’ is learning to leverage second and subsequent sales from the first sale.

10. 09 Writing to existing customers to invite them back to your business or advising them of new products or services and having them purchase from you again. Forexample, Pak Design Co. • Jan. 2020

11. 10 If you sell carpets, your back-end products could include not just MORE carpet, but Carpet sweepers Protective sprays Vacuum cleaners Carpet cleaning services E.g. If you sell computers, your back end can be Computer courses Custom software Computer supplies

12. 11 Regardless of what you sell or your industry, there are numerous back end offerings that are all-important to boost profits! The profit you generate from working the back end can bring you many times the profit you make just from the initial sale.

13. 12 That’s why it’s important to identify a back end for your business. If you only sell one product or service, you can strategically align with other non competing companies to offer your customers as your back end. You should always create more things to sell to your current clients. PROFIT BOOST TIP

14. 13 YoushouldNEVER underestimatethebackend asitistrulyarealprofit centre. BACKEND SALES PROFIT BOOST TIP

15. If you need help to create more backend offers to boost sales and profits quickly, Visit www.growthadvisorondemand.com "Attract More Customers and Boost Your Profits On A Pay After Results Basis"