Stockholm, May 27, 2009

1. Stockholm, May 27, 2009 Riesling & Co. World Tour 2009 Press meeting

2. Stockholm, May 27, 2009 steffen.schindler@deutscheweine.de

3. Wine in Germany • Viticulture for more than 2000 years • Northern limit of viticulture • 102.000 ha vineyards

4. Vineyards world-wide

5. Wine production world-wide

6. German wine production

7. 2008 Germany‘s wine-growing regions

8. consumption Colours in Germany source: GFK * Not including direct sales

9. vineyard surface Getting „redder“ (still?)

10. Changes 2000/2008 Red Grape-varieties

11. Changes 2000/2008 White Grape-Varieties

12. Total Wine Consumption

13. Year 2005 Per Capita Consumption

14. Winegrowers in Germany

15. Volume Market share: German market source: GFK 2004/2005: solely food trade, without purchase at producers

16. Riesling World Wide Source: Fischer / Swoboda, „Riesling“

17. 2008 Riesling

18. Riesling & Co. World Tour 2008

19. Riesling & Co. Amsterdam

20. Riesling Fellowship New York, December 1, 2008 Mandarin Oriental Hotel 1st United States Riesling Fellowship Invitees to the seminar & lunch were a focused group of top tier trade & media, and the afternoon tasting was open to a broader list of professionals Campaign financed with aid from the European Union and Deutscher Weinfonds

21. Riesling Week • at 101 top restaurants and retailers in New York, San Francisco, Chicago & Las Vegas

22. Generation Riesling Dublin, September 09 German Embassy

23. Generation Riesling

24. Riesling Challenge

25. Riesling – the door opener

26. „German“ Grape Varieties * incl. Chardonnay

27. 2008 Spätburgunder

28. 2004 Sideways

29. Sideways Jack: „If they want to drink Merlot, we're drinking Merlot.“ Miles Raymond: „No, if anyone orders Merlot, I'm leaving. I am NOT drinking any fucking Merlot!“

30. Sideways Maya: „You know, can I ask you a personal question, Miles?“ Miles Raymond: „Sure.“ Maya: „Why are you so in to Pinot?“ Miles Raymond: [laughs softly] Maya: „I mean, it's like a thing with you“ . Miles Raymond: [continues laughing softly] Miles Raymond: „Uh, I don't know, I don't know. Um, it's a hard grape to grow, as you know. Right? It's uh, it's thin-skinned, temperamental, ripens early. It's, you know, it's not a survivor like Cabernet, which can just grow anywhere and uh, thrive even when it's neglected. No, Pinot needs constant care and attention. You know? And in fact it can only grow in these really specific, little, tucked away corners of the world. And, and only the most patient and nurturing of growers can do it, really. Only somebody who really takes the time to understand Pinot's potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and... ancient on the planet.“

31. Trends in the US

32. Dream Team: Riesling & Spätburgunder

33. Pinot Trio New York March 18, 2009 in New York

34. JancisRobinson.com „To give you some background, Germany is now the world’s third biggest producer of Pinot Noir, with a vineyard area of 12,000 hectares in 2006. It grows more of this variety than Australia, New Zealand and Austria combined. While Riesling is still far and away the most widely planted grape variety in Germany (c 21,000 ha or nearly 21% of the total vineyard area), Spätburgunder is advancing rapidly and now has 11.6% of the total, up from 7.7% in 1999 and 3.6% in 1970. However, most of the wine is consumed within Germany, so these figures may come as something of a surprise to many consumers. Baden, the most southerly and therefore generally the warmest German wine region, is the dominant player. In 2005 it had 5,800 ha, ie nearly half the total, but there are also (relatively) substantial plantings in the Pfalz (1,600 ha), Rheinhessen (1,300 ha) and Württemberg (1,200 ha). The Rheingau had only 395 ha, the Ahr 335 ha. Franken has some, but not enough to be included in the German Wine Institute’s overview of important varieties by region.“

35. JancisRobinson.com Sept. 12, 2007: Spätburgunder and Burgundy compared „Of the six German wines, I gave only one wine less than 17. Of the eight burgundies, four scored lower than 17.“ „The biggest surprise of all was that my favourite and most highly rated wine was a Spätburgunder.“

36. JancisRobinson.com February 02, 2008: Pinot Noir Shortage in the US „Despite California growers’ best efforts to supply Pinot Noir, the hottest variety in the US currently, the total amount produced in California in 2007 was 16%, of more than 14.5 millions bottles’ worth, less than in 2006. The shortfall is most acute in the most desirable appellations, both in Santa Barbara County and, especially, in Sonoma County where the crop was down nearly 24%.“

37. De Standaard, Belgium Best red wine in Belgium 2007

38. September 2007 • Best Pinot Noir world-wide • One of three great gold medals

39. (naturally) Light wines

40. German Wine Exports

41. Liebfraumilch Production

42. German Wine Exports 2008

43. Exports to Sweden and Nordic Countries 2000-2008 Sweden, Norway, Finland, Denmark, Iceland

44. US Import German Wine

45. Liebfraumilch Production

46. Getting drier

47. New Plantings 2006/2007

48. Frankfurter Allgemeine Sonntagszeitung

49. Thank you very much ! steffen.schindler@deutscheweine.de