1 / 22

Marketing, promotion, and advertising, 2017

Promote your Irish heritage and American community through our advertising campaign. Drive engagement with 3 themes and a landing page for applications and recruitment. Utilize social media for effective marketing strategies.

gsheppard
Download Presentation

Marketing, promotion, and advertising, 2017

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing, promotion, and advertising, 2017 Branding

  2. Branding is the key to identity

  3. Marketing, promotion, and advertising, 2017 Irish Central Advertising campaign

  4. Three Campaign Themes – 2 photos each – 6 ads linkd to our landing page • Embrace your Irish heritage • Join the voice of Irish America • Grow your Irish American Community

  5. Banner ad

  6. Landing page • When someone clicks on our ad – they will go to our landing page • Forms will go to organizer, office, webmaster, vice president • AOH Landing Page

  7. application • From the landing page, we can gather basic information or they can go to our application • The application will be the primary link on our new web page • Completed application go to organizer, Office, Webmaster and vp • AOH New Application

  8. Success = • Application • Local Recruiting of applicant • Vet applicant • Install applicant • Retain applicant

  9. Marketing, Promotion, and advertising, 2017 Social Media Guide

  10. Video content

  11. Social Media Guide • Stock AOH ads • How to promote to your local county • More bang for your buck • How to make a local ad or video

More Related