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Discover the latest statistics on mobile and local search for SMBs. Learn why having a mobile-friendly website and a solid mobile search strategy can significantly impact your business. Stay ahead of your competition by leveraging the power of local and mobile search to drive new business. Are you ready to tap into the growing market of mobile search users?
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Mobile and local search for SMB Are you ready?
There is still time! • U.S. Small Businesses Still Lack Mobile Presence: only 26% have a mobile-friendly website source: http://ir.web.com/releasedetail.cfm?releaseid=670104
There is still time! • Over 61% of small businesses currently do not have a mobile search strategy and are missing out on consumers trying to find them via a smartphone device source: http://ir.web.com/releasedetail.cfm?releaseid=670104
But it works! • 84% of Small Businesses Currently with Mobile Presence See Increase in New Business Activity source: http://ir.web.com/releasedetail.cfm?releaseid=670104
Search + local + mobile = win • 50% of consumers who conducted a local search on their smartphone visited a store within a day source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
Sales are (a lot) more likely • 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
The market is already huge • 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014 source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543
People are using local and mobile • In 2015 there are 156.4 million mobile phone search users in the US, representing 49.0% of the population source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543
Growing faster and bigger • BIA/Kelsey estimated that by 2019, the number of US local searches through mobile devices would reach 141.9 billion, vs. 62.3 billion for desktops source: http://www.emarketer.com/Article/Outta-Town-PCs-Mobile-Takes-Over-Local-Search-Volume/1012543