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Why Companies Focusing More On SEO Now?
Why On average 83% of the traffic from search engines comes from SEO and 17% from paid search. SEO traffic has no media cost and can provide a substantial ROI – higher than most other channels. Proper SEO helps organize your website and makes it easier for your visitors to navigate and transact as topics will be more clearly delineated on pages and logically linked together.
What are search engines? SEARCH ENGINES ARE SITES WHICH INDEX THE CONTENT PRESENT ON OTHER WEBSITES AND MAKE THIS CONTENT SEARCHABLE FOR A USER: SOME FINE EXAMPLES GOOGLE BING YANDEX YAHOO
Why do we need SEO? CHALLENGES AND OPPORTUNITIES To increase the search visibility of the site One of the absolutely essential channels for a new site SEO for a well established brand is far easier Awareness starts with search in the online context
So what do you optimize? YOU CHANGE YOUR CONTENT SO THAT EACH PAGE IS OPTIMIZED FOR 1-2 KEY TERMS (ALSO REFERRED TO AS KEYWORDS) ALL SEARCH IS KEYWORD BASED WHAT ARE KEYWORDS? KEY WORDS ARE SEARCH PHRASES WHICH PEOPLE USE FOR E.G. CFA COACHING, GOOD CHINESE RESTAURANTS
Keywords can be different PHRASE MATCH - “CFA COACHING” BROAD MATCH – CFA COACHING EXACT MATCH – [CFA COACHING] •USED MAINLY IN SEARCH ENGINE MARKETING (PPC ADS), HOWEVER RELEVANT IN THIS CONTEXT AS WELL THE LONG TAIL •A KEY PHRASE HAVING MORE THAN 4 WORDS IS A LONG TAIL KEYWORD §IMAGINE A USER TRYING TO ZOOM IN ON ONE SPECIFIC ENTRY §YOU KEEP REFINING THE SEARCH §FINAL SEARCH TERM IS A 4-5 WORDED PHRASE § E.G – WORDPRESS DEVELOPERS FOR HIRE IN INDIA
So what does the SEO involve? AGENCIES TO WATCH •On page optimization • §This is where we have complete control §We change our own site to match the keywords we want to target • •Off page optimization §This is where we need time and good content and relationships §Link oriented and focus on citations
Our Agency ADAPTIVE We also analyse your top competitor and keep a eye on them. CREATIVE We always think way out of google. We create some quality content that users want to read. Call Us At: +91 836-824-2567 Gtechwebindia PROFESSIONAL We Serves Professional Services In Both Terms On Page And Off Page SEO
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