Sports and Recreation: Opportunities, Challenges, and Careers

2. Chapter 7 Sports, Events, andEntertainment Sports and Recreation Events and Entertainment

3. Chapter Objectives • Describe the types of amateur sports. • Describe the types of professional sports. • Identify career opportunities in sports event management. • Explain the types of recreation. • Differentiate between public and private events. • Identify the categories of the entertainment industry.

4. Sports and Recreation The management of the sports and recreation events that draw tourists and other spectators is a new pursuit. The industry offers a variety of opportunities, challenges, and career choices. Section 7.1

5. Sports and Recreation Greece was one of the first nations to organize sports-related activities and build the necessary sports facilities to house them. The first Olympic Games took place in Greece in 776 B.C. Section 7.1

6. Sports and Recreation During the 1700s, the English aristocracy created private sports clubs. During the 1800s in the United States, professional sports leagues were formed. Section 7.1

7. Types of Leisure Activites The different types of leisure activities can be divided into these major categories: Sports Recreation Events Entertainment Section 7.1

8. Categories of Sports Organized sports fall into two categories—amateur sports and professional sports. amateur sports athletic activities and competitions for athletes who do not get paid Section 7.1

9. Little League National Federation of State High School Associations (NCAA) National Collegiate Athletic Association (NCAA) Pee Wee League A major force in the sports event industry YMCA and YWCA Focus on team spirit Boys and Girls Clubs ofAmerica Recreational programs Categories of Sports Amateur Sports Youth Sports High School Sports College Sports Section 7.1 9

10. Categories of Sports Professional sports are athletic activities, including local, regional, national, or international events that attract spectators and tourists and generate revenue. Modern professional sports events produce billions of dollars. Section 7.1

11. Categories of Sports Other categories of sports are: paralympics competition in which the world’s best athletes with physical disabilities showcase their talents • International sports • Regulated by international federations (IFs) • Extreme sports • Sports and disabilities • Paralympics • Special Olympics Section 7.1

12. Olympic Games The goal of the International Olympic Committee (IOC) is to protect the interests of athletes and sports and to promote peaceful and diplomatic solutions to conflicts around the world. Section 7.1

13. Careers Sports-related businesses and organizations include: Agencies Facilities Broadcasting Retailing Section 7.1

14. Careers Most sports agencies employ sports agents who represent athletes and coaches. Functions of an agent include: • Negotiating • Marketing • Providing financial and legal advice Section 7.1

15. Careers Public-assembly facilities, or venues, can include arenas, stadiums, convention/exposition centers, racetracks, casinos, and theaters. Section 7.1

16. Careers Career Opportunities at Facilities Marketing Director PR FacilityDirector EventDirector ConcessionsManager Box OfficeDirector BookingDirector OperationsDirector Section 7.1 16

17. Careers Sports TV networks, channels, radio stations, and Web sites offer many career opportunities including: • On-air broadcasters • Writers • Sales personnel Section 7.1

18. Careers Sports retailing encompasses the sporting goods industry and the licensing of sports products. Opportunities exist in sales, marketing, and manufacturing at wholesale businesses and retail stores. Section 7.1

19. Careers Professional Sports Associations MLB Major League Baseball NBA National Basketball Association NFL National Football League NHL National Hockey League MLS Major League Soccer PGA Professional Golf Association NASCAR National Association for Stock Car Auto Racing USPTA United States Professional Tennis Association Section 7.1 19

20. Sports and Lifestyle Many Americans enjoy healthful recreational activities. Health-and-fitness opportunities include: • Counselors • Trainers • Childcare specialists • Instructors • Managers Section 7.1

21. Recreation The two types of recreation are commercial recreation and public recreation. commercial recreation any recreational activity for which a guest pays a fee public recreation free or paid recreation that takes place on state and federal lands and in city, state, or national parks Section 7.1

22. Recreation Other noncommercial recreation includes: therapeutic recreation any recreation that includes activities to help a person’s emotional, mental, or physical health • Therapeutic recreation • Outdoor recreation • Military recreation • Community programs • Campus programs Section 7.1

23. Hospitality & Tourism and Sports The sports and recreation industries are integral parts of the hospitality and tourism industries. All of these industries produce a vast range of career opportunities for amateurs and professionals. Section 7.1

24. Sports Travel The sports industry has teamed up with tourism for a winning combination—sports travel. Several agencies are aware of the sports fan’s need to “be there.” So they have put together tour packages for most major sporting events, from the Super Bowl and NBA All Star games to the World Series and Kentucky Derby. Operating an e-tail business on an electronic channel—the Web—can be costly, due to design, delivery, returns, and operating expenses. Though Many larger dot-com companies crashed in the 1990’s, small stores like Harris Cyclery of West Newton, Massachusetts, actually increase sales using a basic Web site. Today, a third of Harris’s bicycle business rides in on the Web to get hard-to-find parts and personal service. Describe an e-business’s home page to your class after viewing one through marketingseries.glencoe.com. Sports enthusiasts can book a variety of tours online that include transportation, accommodations, tickets, luxury stadium boxes, restaurants, and souvenirs of the sports event of a lifetime. Book tours with known agencies to avoid getting stranded without a ticket. Sports tours can be expensive, but there are tours for every group size, budget, and level of accommodation. For more information, go to marketingseries.glencoe.com. Section 7.1 24

25. 7.1 What are the two types of organized sports? What are three types of amateur sports? What are two types of recreation? 1. 2. 3. Section 7.1

26. The Importance of Events Public and private events are sources of revenue for the hospitality and tourism industries. Both types of events bring individuals together to share a common group experience. Section 7.2

27. Public Events Public events are categorized by: Size Purpose Section 7.2

28. Public Events Classifications of events are: mega-event the largest type of event, which is a unique, “must-see” happening that has international appeal • Mega-events • Hallmark events hallmark event a local or regional event with national or possible international appeal that occurs once or annually • Major events • Local events Section 7.2

29. Public Events Types of public events are: consumer show a single- or multi-day exhibition held at convention or civic centers • Political events • Cultural events • Military events • Tourist attractions • College and university events • Nonprofit organization events • Consumer shows Section 7.2

30. Private Events Private events are special events limited to a select group of individuals. Categories of private events are: Socialevents Meetings Corporateevents Section 7.2

31. Event Positions Individuals working in the events industry are experts in time, crisis, and risk management. They also need to have organizational, interpersonal, and communication skills. Section 7.2

32. Event Positions Career opportunities in the events industry include: • Event planning • Event marketing • Event sponsorship • Event management • Meeting planning Section 7.2

33. Entertainment Today’s entertainment industry caters to a wide variety of cultures, ages, interests, and income levels. The categories of the entertainment industry are: Music Television Movies Radio Performingarts Section 7.2

34. Entertainment The music industry provides live performances and recordings by artists. Live performances generate revenue from concert tickets, concessions, parking, on-site retail sales, and sponsorship opportunities. Section 7.2

35. Entertainment The large number of viewers make television the number-one entertainment option. The money from advertising supports most of the major networks. The growth of the video and computer-game industry has affected television. Section 7.2

36. Entertainment A movie can generate revenue from first-run release to the public in theaters, from the later release of videos and DVDs, and from the film’s sale to a television network. Section 7.2

37. Entertainment Americans listen to radio on their drives to and from work. Specific programming for certain listeners is critical in the radio industry to ensure consistent ratings. Section 7.2

38. Entertainment The performing arts segment of the entertainment industry is popular among local, regional, national, and international audiences. performing arts a segment of the entertainment industry that includes the exhibition of live presentations by artists, such as actors in theaters or performance artists in other venues Section 7.2

39. Making an Impact Sports events as well as recreational and entertainment opportunities, for which hospitality and tourism play integral roles, generate huge profits. Many career opportunities exist in these exciting growing industries. Section 7.2

40. 7.2 What are four types of events? What three groups sponsor events? What are the categories of the entertainment industry? 1. 2. 3. Section 7.2

41. 1. 2. 3. 4. Amateur sports are athletic activities and competitions for athletes who do not get paid. Professional sports generate income from the millions of fans who attend games as well as from advertisers on radio, TV, the Internet, and in print. Careers in facility management include marketing director, PR facility director, event director, booking director, operations director, box-office director, and concession manager. Commercial recreation, or any recreational activity for which a guest pays a fee, includes: amusement parks, theme parks, water parks, zoos, aquariums, museums, private clubs, and family entertainment centers. Checking Concepts • Define amateur sports. • Describe the sources of income from professional sports. • List at least three careers in facility management. • Identify types of commercial recreation. continued

42. 5. 6. 7. Types of recreation, other than commercial and public, include therapeutic recreation, outdoor recreation, military recreation, community programs, and campus programs. A hallmark event is a local or regional event with national or possible international appeal that occurs once or annually. Accept all reasonable answers that fit the definition of a private event: a special event limited to a select group of individuals. Checking Concepts • Identify types of recreation besides commercial and public recreation • Define a hallmark event. • Identify examples of private events. continued

43. 8. Accept all reasonable answers that mention that sports and entertainment events draw large crowds of people who depend on the services of the hospitality and tourism industries. Checking Concepts Critical Thinking • Explain how sports and entertainment events relate to hospitality and tourism.

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