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HOW TO MAKE RESEARCH MEANINGFUL TO POLICY MAKERS: THE VALUE OF A LOBBYING STRATEGY

HOW TO MAKE RESEARCH MEANINGFUL TO POLICY MAKERS: THE VALUE OF A LOBBYING STRATEGY. Toby Aykroyd. Taking a Strategic Approach. What are the objectives of the research? Which research influences policy makers? Who do we want to influence? How do we reach them?.

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HOW TO MAKE RESEARCH MEANINGFUL TO POLICY MAKERS: THE VALUE OF A LOBBYING STRATEGY

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  1. HOW TO MAKE RESEARCH MEANINGFUL TO POLICY MAKERS:THE VALUE OF A LOBBYING STRATEGY Toby Aykroyd

  2. Taking a Strategic Approach • What are the objectives of the research? • Which research influences policy makers? • Who do we want to influence? • How do we reach them?

  3. What are the Objectives of the Research? • Raise the policy profile of the population issue • Substantially increase funding for population programmes • Instil a sense of urgency

  4. Which Research Influences Policy Makers? • The impact on business performance • The impact of climate change

  5. 1. The Impact on Business Performance? • Hinders capital accumulation • Lower per capita income – weaker markets • Health – lower productivity • Education, infrastructure

  6. 2. The Impact on Climate Change • Existing impact from developed world • Increase mainly from developing countries • Fossil fuel sources, lack technology & funding

  7. Who Do We Want to Influence with Research? • Political parties • Finance and planning ministries – LDCs • Key institutions • The sectors – eg business, science • Mondeo Man

  8. How Do We Reach Them with Research? • A media approach • Engaging the political process

  9. Media Techniques for Promoting Research • Accessibility: language, summaries • Research database for further enquiry? • Tailor the message • Be impactive: press release, sound bite, film • Linking research and advocacy

  10. Westminster Parliamentary Hearings • The impact of population increase • Millennium Development Goals as a topic • All party parliamentary Group • Sources of evidence

  11. Building A Strategy • Promoting the results • Replicating the Hearings process • Relevance in Washington • An ongoing programme

  12. HOW TO MAKE RESEARCH MEANINGFUL TO POLICY MAKERS THE VALUE OF LOBBYING

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