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Stories That Sway

Stories That Sway. What You’ll Learn in this Session:. Why storytelling is the most powerful communication tool we have. 3 questions you must answer in order to understand your audience and how you need to speak to them. 7 pillars of story

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Stories That Sway

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  1. Stories That Sway

  2. What You’ll Learn in this Session: • Why storytelling is the most powerful communication tool we have. • 3 questions you must answer in order to understand your audience and how you need to speak to them. • 7 pillars of story • How to put this all together with a storytelling action plan • Story’s little known enemy force (a.k.a. resistance) and what to do about it

  3. Why STORY? STORIES GIVE LIFE MEANING. Humans crave meaning. Story gives life form and context. Stories present information in a way we can understand, remember and pass on.

  4. Why STORY? STORIES FULFILL OUR BASIC NEED FOR CONNECTION. Poetry is finer and more philosophical than history; for poetry expresses the universal and history only the particular. - Aristotle

  5. Why STORY? STORIES CROSS TIME, LANGUAGE AND CULTURE.

  6. Pop Quiz What do…. The Epic of Gilgamesh (2750 B.C.E.) The New Testament (50 A.D) Avatar (2009) …have in common?

  7. Why STORY? STORY APPEALS TO THE PRIMAL MIND. All advertisers know that decision-making is rooted in emotion and deep desire. Appealing to the primal mind is crucial when you are trying to get someone to do something.

  8. Uses for Story: • Public presentations. • Making a case at a meeting. • Writing a press release. • Creating a report. • Convincing somebody about something important. • Forging a connection with a person or audience.

  9. 7 Pillars of Story Inciting Incident Protagonist Object of Desire Forces of Antagonism Climax Reversal Denouement - Robert McKee, Story

  10. 7 Pillars of Story Inciting Incident The action that sets your story in motion. Protagonist The hero of your story. (Hint: Don’t be afraid of standing in the light.) Object of Desire What the protagonist wants most.

  11. 7 Pillars of Story Forces of Antagonism The people, powers, institutions, rules and beliefs that block the protagonist from her OOD. Climax The final, significant action that decides whether your protagonist gets her OOD.

  12. 7 Pillars of Story Reversal A significant change in belief, learning or expected outcome; a surprise. Denouement How the story ends…the reader’s next steps.

  13. 7 Pillars of Story The Paper Bag Princess by Robert Munsch

  14. READY TO ROCK THIS? Form a group of 3-4 people and angle your chairs so you can discuss. Pick an example in which you could use story to influence a decision, inspire change or incite action/discussion. 7 minutes.

  15. Own Your Storytelling Power 3 Questions You Must Answer: Who do you want to speak to/influence? What are their fears/dreams around this issue? What do you want them to do? Why do you want them to do it? Using your selected example, identify the 7 pillars. 15 mins

  16. Storytelling Action Plan • The next time you need to educate and inspire action, consider using story. • Start by answering the 3 questions. (Hint they are included on your worksheet). • Next, identify the 7 pillars as they relate to your story. • Review the notes you have made in answering the above questions and use them to help you organize your article/report/presentation.

  17. Storytelling Action Plan Note: Don’t worry about checking off all the boxes! Storytelling is a creative act. Thinking about your content in this way will naturally provide you with a stronger structure for your story.

  18. Beware of the little known enemy Resistance is thy name. Fear, last minute lack of courage, failure to take a stand, backing down, second guessing, night sweats, asking self: What have I done?, sudden onset of multiple cooks, are all known symptoms of Resistance.

  19. Thank You! www.eleanorbeaton.com

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