Energy Upgrade California : Improving Home E nergy Efficiency and Comfort in San Mateo County

1. Energy Upgrade California: Improving Home Energy Efficiency and Comfort in San Mateo County Rick Row, Ecology Action Sept 25, 2011

2. Where Energy Upgrade California fits into CA energy efficiency policy Source: From Section 2: Residential Sector Including Low Income, CA Energy Efficiency Strategic Plan, Jan. 2011 Update

3. Energy Upgrade California—a Statewide Initiative California EnergyCommission California PublicUtilities Commission Utilities (PG&E) Local Governments Environmental Groups Contractors

4. How can an Energy Upgrade help me? Whether they’re 12 years or 120 years old, most homes share some common problems…

5. What’s the Problem? “We’ve got the furnace on 24/7, but it’s still too cold and drafty.”

6. What’s the Problem? “In the summer we sleep downstairs, because it’s so hot in our bedrooms.”

7. What’s the Problem? “Sometimes I wonder if the house makes her asthma worse.”

8. What’s the Problem? “I want to help the environmenthowever I can, including in my home.”

9. What’s the Problem? “I dread opening our utility bills each month—I wish we could find ways to lower them.”

10. California Residential Natural Gas Price has risen faster than the Bay Area’s Consumer Price Index

11. For these and other “invisible” interacting problems Leaking ducts Poor insulation Air leakage Inefficient furnace Moisture uptake Backdrafts Asbestos

12. The “Whole House” ApproachMost Cost Effective Way to Reduce Energy Losses from Out of Your Living Space Energy Upgrade California offers a “whole house” solution!

13. Do Me First Home performance improvement for poorly performing homes is more cost effective than adding PV panels

14. Homeowners Make all their Local Connections on the Website ParticipatingContractors Rebates Affordable financing www.EnergyUpgradeCA.org

15. Why participating contractors are special • Active California State License Board license holder and properly insured and bonded • Pre-screened by PG&E • At least one Building Performance Institute-certified building analyst on staff • Working knowledge of applying building science within whole-house approach to improve building performance • Completed a participation workshop • Handles the rebate paperwork on behalf of the home owner • Agreed to a rigorous QA procedure, including random field verifications and home owner surveys • Required to pull all necessary building permits for every job and follow current building codes

16. Statewide Upgrade Packages Incentives for Home Energy Upgrades See web site for more rebates, incentives, tax credits in your area!

17. Benefits • Comfort • Savings • Health & Safety • Environment Tohome-owners To community • Jobs • Local spending • Greenhouse gases reduction

18. San Mateo County Marketing LEAD GENERATION CAMPAIGNthrough: • Community Based Social Marketing (April ‘11– Feb ‘12) • Homeowner workshops • Tabling at community events and farmers markets • Presentations to community groups • City Outreach(April ‘11 – Feb ’12) • Corporate Outreach(April ’11 – Feb ’12) • Media Advertising (Sept ‘11 - Feb ‘12) • Online Search (Google) • Social Media (Facebook) • Banner Ads (Patch.com and Media Outlets) • Movie Theater Advertising • Oversized Newspaper Inserts • E-mail Marketing

19. San Mateo County Rebates Matching Incentives for Home Energy Upgrades $2,000 $3,000-$8,000 • San Mateo County match available through March of 2012 • Funding available for approximately 120 upgrades

20. Easy Path to Home Performance Improvement Start here: www.EnergyUpgradeCA.org The simple, safe, cost-effective path to improving home performance !

21. Thank you Rick Row Ecology Action, Energy Upgrade Specialist, Bay Area rrow@ecoact.org (650) 269-1121 With thanks to: Liz Henton San Mateo County LHenton@co.sanmateo.ca.us (650) 363-1949 • Please register at www.EnergyUpgradeCA.org/county/san_mateo to: • Retain the personal information you enter for future reference • Use the contact features. • Keep track of vendors you've contacted.

22. Extra slides

23. A thorough energy assessment

24. An example financial case • Assumptions: • Utility bill before savings: $2,500 per year • 30% energy efficiency gain, -> 30% energy savings ($63 per month energy savings) • 7% per year rise in energy prices • $12,000 upfront cost • Less $3,000 EUC rebate • Less $500 fed. tax credit • $8,500 net cost • 4% loan over 15 years Over 15 years Note: actual costs and savings may differ considerablyfor any specific home

25. Santa Clara and San Mateo Counties ABAG Grant from California Energy Commission • $10.5M for Energy Upgrade Bay Area • $1.95M grant for Santa Clara County • $ 785,595 grant for San Mateo County Program Goals • Improve energy efficiency of thousands of single family homes  in Bay Area • Help property owners save money on their utility bills   • Put construction professionals back to work • Help boost the economy   • Reduce local greenhouse gas emission

26. Santa Clara County Campaign Is your home at risk for an energy emergency? A home energy assessment is just what the doctor ordered! www.sccgov.org/EnergyUpgrades

27. Santa Clara County Marketing LEAD GENERATION CAMPAIGN through: • Media Outreach (TV, radio, print, e-mail) • Social Media (Facebook, blogs, search marketing (google) • Community Outreach (Targeted outreach, event coverage) • City Outreach • Corporate & Local Business Outreach • Sponsored events (home shows) • Contractor House Call Events at OSH • Speakers Bureau and more…..

28. Santa Clara County Rebates ENERGY ASSESSMENT REBATES (Test-in, Test-out) • Remove high cost of uncertainty in getting started • Assure $400,000 dedicated to rebates is spent • Cover 80% of the cost of a energy assessment • Up to $800 test-in and $800 test-out ($1600 total) • Paid directly to Energy Upgrade Participating Contractors (who sign service agreements with the County) • Paid after test-in and/or test-out assessments