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EXAMPLE:. SAUDI TELECOM. The STC Project: Marketing “Problem”. Dear Mr. Al Kadi, I hope you are well, and thanks for cooperating with STC. ……. STC needs):
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EXAMPLE: SAUDI TELECOM
The STC Project: Marketing “Problem” Dear Mr. Al Kadi, I hope you are well, and thanks for cooperating with STC. ……. STC needs): • For MBA project, we need to evaluate our Customer Care Offices quality and services, and what is the best methodology –ways to provide excellent services. • For undergraduate project, the two main objectives are: • Customer Expectations from Aljawal. • Aljawal cost effects on consumer and customer loyalty. We look forward to receiving the final proposals; if you have any comments please feel free to call me. Thanks & best regards;
The STC Project: Our response to STC’s Response to our “Sales” Proposal • That the request implicitly implies that we are to examine how CUSTOMERS evaluate the quality of service provided by the Customer Care offices. • That the term “CUSTOMERS” will be limited only to individual subscribers; organizational subscribers will not be included in the investigation. • That our investigation will necessarily include both landline and mobile services since the Customer Care offices typically handle issues related to the full range of STC services.
THE STC PROJECT: Our Research Problem (Objective) • To investigate how individual subscribers of STC services evaluate the quality of service provided by the company’s Customer Care Offices
STC PROJECT: Our Research Questions • What are individual subscribers’ evaluations of STC customer care offices on the SERVQUAL dimensions? • What is the level of subscriber satisfaction with services provided by the customer care offices? • What are subscribers’ attitudes toward STC as a whole and its customer care offices? • What is the level of subscriber loyalty toward STC? • Are there any demographic differences in subscribers’ quality evaluations, satisfaction, attitudes, and loyalty? • What is the nature of relationships among subscribers’ quality evaluations, satisfaction, attitudes, and loyalty.
STC PROJECT: Our (Graphical) Conceptual Model + + + + + + + + + + + + NOTE: COO = Customer Care Offices; STC = Saudi Telecom “+” Direction of hypothesized relationship between variables