1 / 18

George Madhavan Director, 3P Network PUB, Singapore’s national water agency

George Madhavan Director, 3P Network PUB, Singapore’s national water agency. Country Information. PUB manages the complete water cycle. rain. sea. treatment of used water. stormwater management. Indirect Potable Use. NEWater. Direct Non-Potable Use. collection of rainfall

gudrun
Download Presentation

George Madhavan Director, 3P Network PUB, Singapore’s national water agency

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. George Madhavan Director, 3P Network PUB, Singapore’s national water agency

  2. Country Information

  3. PUB manages the complete water cycle rain sea treatment of used water stormwater management Indirect Potable Use NEWater Direct Non-Potable Use collection of rainfall in drains & reservoirs desalination collection of used water in sewers supply of water to the population & industries treatment of raw to potable water

  4. NEWater • Introduced in 2002 • Primarily for industrial and commercial use • Small percentage added to raw water reservoirs • NEWater can meet 30% of Singapore’s current water supply

  5. on Closing the water loop Kranji 17 mgd N JOHOR Kranji NF OF Woodlands NEWater SR STRAITS Mandai SR Tampines NEWater SR Bedok 18 mgd Ulu Pandan NF Jurong Hill 65 SR JIWW Changi NF Bedok NF Ulu Pandan Changi 50 mgd LEGEND 32 mgd Kent Ridge NEWater SR • NEWater Infrastructure Plan (NIP) and NIP Extension pipeline projects in progress to meet growing demand in Jurong Island • NEWater to meet 50% of water needs by 2060 Pulau Bukom INDUSTRIAL WATER PIPELINES

  6. Quality assurance • Comprehensive water sampling and analysis • Extensive physical, chemical and microbiological testing • 300 parameters incorporated; more than 130,000 analyses carried out to date • Independent panel of international water experts; regular audit and review of results and plant operations

  7. Expert Validation

  8. Key Challenges Overturning public’s psychological fear and stigma Terminology had negative connotation Mindset change needed to get public to understand that water recycling was part of nature Use terms that better reflect the process or its value as a resource NEWater process speeds up the natural water cycle Focus on treatment process (advanced membrane technologies), instead of source Translate technical information in a simple, layman manner through use of simple diagrams and familiar objects that are easy to understand

  9. Engaging the stakeholders Communications with stakeholders was key to success of campaign • Key messages: • NEWater is a safe and meets WHO drinking water guidelines • NEWater will make Singapore’s water supply more resilient Opinion leaders Media Public

  10. Engaging media as partners

  11. Endorsement by leaders

  12. Choice of words wastewater or sewage  used water sewage treatment plant water reclamation plant Reclaimed water  NEWater

  13. NEWater Visitor Centre • Pillar of public education campaign; officially opened in Feb 2003

  14. Public sampling

  15. NEWater in 2012 • 300parameters incorporated; more than 130,000analyses carried out to date • 4NEWater plants can meet 30%of Singapore’s water needs • 23 millionbottles of NEWater distributed for public sampling purposes • NEWater to meet50%of Singapore’s water demand by2060.

  16. http://www.pub.gov.sg http://www.facebook.com/PUBsg

More Related