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Nonresponse Follow-Up (NRFU) May 6, 2010

The 2010 Census: What’s Next?. Nonresponse Follow-Up (NRFU) May 6, 2010. Agenda. Lunch Served Welcome & Introductions 2010 Census Updates NRFU Messaging – Margot Grant Operations – Jim Kamenelis Discussion & Feedback for 2020. Participation Rates. San Mateo County – 74 %.

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Nonresponse Follow-Up (NRFU) May 6, 2010

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  1. The 2010 Census: What’s Next? Nonresponse Follow-Up (NRFU) May 6, 2010

  2. Agenda • Lunch Served • Welcome & Introductions • 2010 Census Updates • NRFU Messaging – Margot Grant • Operations – Jim Kamenelis • Discussion & Feedback for 2020

  3. Participation Rates San Mateo County – 74 %

  4. Participation Rates:Who Has Been Counted So Far? Participation rates Received a form by mail and mailed it back Update/Leave: Received a hand-delivered form and mailed it back * A “household” is defined as an occupied housing unit.

  5. Participation Rates:Who’s NOT Included? Various P.O. boxesmailing Transient people (migrant worker camps; RV parks; single-room occupancy hotels; motels; marinas, homeless shelters; outdoor locations; soup kitchens) Be Counted forms TQA phoned-in responses

  6. Nonresponse Follow-Up(NRFU) May 1 – July 27 Door-to-door visits to addresses on Master Address File (MAF) Up to 6 contacts

  7. Identifying Census Takers Official ID Badge from U.S. Department of Commerce with watermark/seal and name of enumerator Black Census shoulder bag with official US Census Seal

  8. Avoiding scams Census takers will not: Ask to enter a residence Ask for any identification from residents Ask for documentation of immigration status Ask for social security #, bank account or financial information If you wish to confirm the identity of a Census taker call: 1-877-471-5432

  9. NRFU Messaging:Census Bureau Plans Primary Themes: Cooperationand Confidentiality Total paid media budget for NRFU: $13.7 million Mostly in low performing tracts Ads in 22 languages Print, radio, TV, digital Sample PSAs and videos available on www.2010census.gov

  10. Cooperation - Open the door! • 10 minutes, 10 questions • Quick & Easy

  11. Confidentiality • Oath of confidentiality • Strict penalties • Information cannot be used against you • Personal responses can’t be shared

  12. Outreach Materials Available for download at www.civilrights.org/census

  13. Communications • E-newsletters • Website • Signage in Your Organization’s Lobby • Payroll stuffers • Your social networking sites

  14. Events & Programs • Piggyback on existing programs: • Staff meetings • Board meetings • Volunteer trainings • Press Conferences • Other opportunities?

  15. Still Not Counted??? Take the interview over the Telephone Questionnaire Assistance (TQA) toll-free lines! Available through July 30, 2010 8 am – 9 pm Local Time English: 1-866-872-6868 Chinese: 1-866-935-2010 Korean: 1-866-955-2010 Russian: 1-866-965-2010 Spanish: 1-866-928-2010 Vietnamese: 1-866-945-2010 TDD: 1-866-783-2010

  16. Coverage Follow-Up Purpose: Clarify or complete information on forms returned by mail April 26 – August 13 Conducted primarily by telephone Estimated: 22 million “cases” Large households 7+ residents on English & 9+ residents on bilingual Coverage improvement: Undercount: Question #2 Overcount: Question #10 Resolve housing unit duplicates (field visits)

  17. Vacant-Delete Check Purpose: Confirm vacant and new housing units July 26 – August 25 Confirm housing units added during: New Construction Program Local Update of Census Addresses (LUCA) appeals process Confirm housing units identified as vacant or nonexistent (“deletes”) during NRFU

  18. Feedback & Suggestions for 2020 ABAG Complete Count Committee Thursday, May 13, 2010 1:30pm-4:00pm Association of Bay Area Governments 101 Eighth Street Oakland, CA RSVPElaine.lia.bolden@census.gov

  19. Feedback & Suggestions for 2020 1) What was the most effective outreach effort in your community? What was not effective? 2) Did you find the Complete Count Committee (CCC) structure helpful? If so, what was effective? If not, what would make these meetings more helpful for your organization? 3) Are you happy with the overall participation rate(s) of the residents you serve? Why or why not? Why do you think your residents responded the way they did?

  20. Feedback & Suggestions for 2020 4) Do you have any suggestions or feedback about the operations of the Census? - Address Canvassing - Partnership - Census Mailings - Messaging / Ad Campaign - Questionnaire Assistance Centers (QACs) and Be Counted Sites (BCs) - Recruitment - Non-Response Follow up (NRFU) - Other 5) Do you have any additional comments or suggestions for the 2020 Census?

  21. Stay Informed! Nonprofit Voter Engagement Network “Nonprofits Count!” (www.nonprofitvote.org/Census-2010) Leadership Conference on Civil Rights Education Fund (It’s Time. Make Yourself Count! campaign) (www.civilrights.org/census/) The Census Project (www.thecensusproject.org): Blog and Census News Briefs U.S. Census Bureau (www.2010.census.gov) Regional Census Offices(www.census.gov/field/www/) CUNY Census 2010 Hard To Count Interactive Map (www.CensusHardToCountMaps.org) Fill In Our Future (www.fillinourfuture.org) Brookings Institution(www.brookings.edu/metro.aspx)

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