The Art of Fashion

1. TheArt ofFashion

2. What is clothing made up of? • The principles that make up appealing art apply to good fashion design as well. • Good fashion has a combination of the elements and principles of design.

3. Elements of Design • Line • Shape • Color • Texture • Pattern

4. What lines appear in this dress?

5. Line • Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment.

6. Effects of line • Can create optical illusions. • Can Give messages A B C D

7. Structural Vs. • Structural – lines required to maintain the structure of the garment; for example, seams • Decorative – lines created by the designer purely for decoration; for example, a printed-on design Decorative

8. Straight Lines • Message • Forceful, Rigid, Strong, Hard, Formal, Masculine, Crisp, Stiff, Severe • Illusion • Increases, emphasizes, reinforces body lines and angles, counters curved lines and rounded body areas • Placements • Closures, Necklines, Collars, Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes

10. Curved Lines • Message • Gentle, Romantic, Fragile, Soft, Casual, Feminine, Graceful, Sensual • Illusion • Holds attention longer, increases, emphasizes, reinforces rounded soft-body curves, counter straight lines and angular body areas • Placements • Fabric pattern, necklines, collars, yokelines, seamlines, bows, lapels, sleeves, ruffles, skirts, gathers, trims, buttons

12. Line Direction • The direction that the line falls affects the design, message and illusion drastically.

13. Vertical • Message • Formal, strong, dignified, stiff, business-like, stately, conservative, grandious, majestic, efficient • Illusion • Increases, emphasizes, reinforces length, height, narrowness, thinness– slimming, counters horizontal lines • Placement • Deep v-necklines, pointed collars, narrow lapels, narrow panels or gores, fabric insets, lengthwise grainline, vertical stripes, darts, tucks, pleats, folds, crease, zippers, row of buttons, pockets, ties, neckties, long sleeves, high heels

15. Horizontal • Message • Restful, stable, calm, relaxed, casual, quiet, serene, in repose, lethargic • Illusion • Increases, emphasizes, reinforces width, bulk, shortness, counters vertical lines, when placed high appears taller, when placed low appears shorter • Placement • Necklines, flat collars, bow ties, yoke lines, horizontal stripes, belts, cuffs, waistline, sashes, patch/flap pockets, wide-set double-breasted closure, strap shoes, platform shoes, wide-brimmed hat

17. Diagonal • Message • Active, movement, instability, excitement, interesting, dramatic, restless, sophisticated, in motion, vitality • Illusion • Increases, emphasizes, reinforces the direction of the dominant angle, counters vertical and horizontal lines • Placement • V-shaped neckline, open collar, lapels, raglan sleeve seamlines, French darts, closures, surplice closure, row of buttons, fabric inset, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps

19. Portfolio Assignment • Create 3 portfolio pages • Straight Line, Curved Line, Diagonal Line • Address the following in the paragraph: • What lines are found in the picture? • Where are the lines found? • Are the lines structural or decorative? • What is the illusion and message associated with the described lines.

20. Curved line sampleportfolio page

21. What is good and bad about the following portfolio pages?

22. Diagonal Line sampleportfolio page

23. Straight line portfoliosample page

24. Construct a paragraph using this picture as an example of line. • Step 1… Find the criteria in the photo and take notes about YOUR photo NOT the notes from the PowerPoint presentation • Placement… • Illusion… • Message… • Step 2 • Combine notes to create the paragraph. • Use a thesaurus if needed.