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  1. 市场营销——促销策略 广告宣传策略 授课教师：向艳智 授课班级：会计071 www.themegallery.com

  2. 视 频 欣 赏

  3. 本节课的任务 小李毕业后，在大良绿田路开了一家时装店（女装），由于该路段较繁华，生意还算可以。“五一”节就要到了，小李想做个广告策划，以提高销售量。该怎么做呢？

  4. 广告的类型 广告1 商品广告 按广告内容分 企业广告 广告2 公益广告 广告3 www.themegallery.com

  5. 电视广告 报纸广告 交通广告 焦点广告 户外广告 广播广告 杂志广告 网络广告 四大传统 广告媒体 媒体 www.themegallery.com

  6. 正确选择广告媒体要考虑的影响因素 企业或产品的特性 正确选择广告媒体要考虑的影响因素 媒体的传播范围 媒体的费用 媒体的影响力 消费者接触媒体的习惯 www.themegallery.com

  7. 本节课的任务 小李毕业后，在大良绿田路开了一家时装店（女装），由于该路段较繁华，生意还算可以。“五一”节就要到了，小李想做个广告策划，以提高销售量。该怎么做呢？ • 策划关键点： • 确定广告目标 • 选择适宜的广告媒体 • 进行广告设计

  8. 脑力激荡 广告策划 现 场 DIY

  9. 谁是今天的NO.1 ? www.themegallery.com

  10. Thank you ! www.themegallery.com

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