Creative Development Process For Corporate Video Production

1. VCM Replication – Visual Communications & Marketing Inc. Creative Development Process For Corporate Video Production Email - paul@vcminteractive.com Contact No - 905.361.2977

2. VCM Replication – Visual Communications & Marketing Inc. Creative video production is all about originality and bringing fresh ideas to enhance our client’s digital and video marketing initiatives; whether it be a video production to promote a product, a multimedia web application or a spectacular 2D or 3D animation to mesmerize your audience. Email - paul@vcminteractive.com Contact No - 905.361.2977

3. VCM Replication – Visual Communications & Marketing Inc. The first step in corporate video productionstarts by finding the message with an emotional pull that will inevitably leave an impression on the end audience. The conceptualization process can be very involved, so we like to guide and educate our clients through creative development. Start by breaking down the provided information accompanied with further research to distill the message into concise sound bites that will present a clear message. Once the story is found and broken down, we get approval from the client before proceeding to the next step of creating detailed storyboards and animatics. The creative process is demanding and we love to work closely with the client in order to meet their ultimate vision. Email - paul@vcminteractive.com Contact No - 905.361.2977

4. VCM Replication – Visual Communications & Marketing Inc. The storyboards and animatics give the client a clear idea of what the final project will look like before production begins. This allows fine tuning of the story development process in pre-production before heading into the production phase. A well thought out pre-production will result in less complications in production. Once the creative and story has been approved, a video production company can begin full production, whether it be a video production, 2D/3D animation, motion graphics or a multimedia web application. Once production has commenced, a rough edit or a test interface of the project is created for client approval. Email - paul@vcminteractive.com Contact No - 905.361.2977

5. VCM Replication – Visual Communications & Marketing Inc. At this stage the production company works with the client to make sure the edit and/or multimedia interface meets their satisfaction and make changes accordingly. Brand integrity and recognition is very important, so it is mandatory to incorporate and create as many supporting branding elements that are needed ie. packaging, logo design, logo animation, video intros/show opens, motion graphics, motion titles and menus. Email - paul@vcminteractive.com Contact No - 905.361.2977

6. VCM Replication – Visual Communications & Marketing Inc. The client is kept in the loop during all stages of production ensuring that the client’s vision is being met and every small detail is being taken care of. As a result, an environment of trust and understanding is created allowing the client to be involved in the whole process.The production company has to make sure that the client understands what each step of the video production or multimedia development process is and how it works. Leading production companies operate in this fashion in order to make sure that the vision and message are effectively conveyed, and most importantly the client is satisfied and receives the best quality product on time and within budget. Email - paul@vcminteractive.com Contact No - 905.361.2977

7. VCM Replication – Visual Communications & Marketing Inc. The main objective of this creative video production process is to bring awareness and to create a positive impression in order to successfully convey and promote the message at hand. With videos one can tell engaging stories supported by cinematic visuals. This helps in capturing the attention of viewers more prominently as compared to text or image based promotional materials. A good production company helps you find the story in your message and present it in a fresh and exciting way, on time and within budget.For more information on creative corporate video production in Toronto, visit - http://www.vcminteractive.com/our-services/corporate-commercial-video-production Email - paul@vcminteractive.com Contact No - 905.361.2977

8. VCM Replication – Visual Communications & Marketing Inc. About VCM InteractiveVCM Interactive is a Toronto based creative development, production and animation company specializing in film and corporate video production, cd replication, web video production, 3d animation, DVD authoring, multimedia production, video production, commercials, new media development, e-learning, web applications, animation, digital media and a host of other post production and replication services. They are focused on evolving sales, marketing and communication tools taking corporate marketing to the next level. For more information, visit - http://www.vcminteractive.com/ Email - paul@vcminteractive.com Contact No - 905.361.2977

9. VCM Replication – Visual Communications & Marketing Inc. THANKS http://www.vcmreplication.com/ Email - paul@vcminteractive.com Contact No - 905.361.2977