Bally Chohan IT Solution Sloane

1. In-Game Advertising Bally Chohan Sloane www.ballychohan.com Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk

2. What is In-Game Advertising? By Bally Chohan www.ballychohan.com Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Put simply, in-game advertising is serving ads into a game environment, but the nuances vary dramatically. For some 3D games, in-game ads appear as posters or billboards in the virtual world. For online 2D casual games, in-game ads can replace an object in the game with a branded product, or even serve a branded quest into the game for a week long run.

3. The World of Gaming Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk With advancing technology, videogames have become increasingly interactive, common and addicting. Videogames are now accessible in our homes, at work, and on our cell phones The internet allows players to interact with other players around the world

4. Industry Facts Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk 72% of American households play computer or video games The average game player age is37 58% of players are male and 42% are female 19% of most frequent game players pay to play online games 55% of gamers play games on their phones or handheld device In 2010, consumers spent $25.1 billion on the games industry Gamers spend on average, 8 hours a week playing games

5. Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Sales Growth

6. Types of In-Game Advertising Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk In-Game ads can either be “dynamic” or “static.” Static ads stay the same every time the game is played. They are typically hard-coded during the development and appear as billboard or props, like vending machines. Dynamic ads can be changed over the internet for online players.

7. Main Categories Featured in IGA Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Automotive Beverages Fast Food Companies

8. Significance for Advertisers Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Videogame industry is huge and it keeps growing DFC, a research company that specializes in the video game industry, predicts that in-game advertising spending will double from $3.1B to $7.2B by 2016 53% of players are ages 18-49, so if this your target in a campaign, in-game advertising could be very beneficial

9. In-Game Advertising: Example 1 Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk McDonald’s Campaign

10. Advantages of In-Game Advertising Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Easy to target a particular market accordingly with a videogame genre Quickly reaches consumers, ex: (Farmville, which launched on June 19th 2009, reached 50 million users by October 1st of the same year) Effective in increasing brand awareness, and especially effective at priming audiences for engagements and sponsorships within associated gaming environments

11. Advantages Continued Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk According to Microsoft’s Massive (an in-game ad serving company for Xbox & PC), in-game advertising has been found to increase purchase intent by 24%, brand recommendation by 23% and, overall brand rating by 32% In-game advertising also has a greater advantage over TV since, TV spots only feature 30-60 seconds of commercials & a typical in-game advertisement exceeds 300 seconds!

12. Advantages Continued Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk New medium to reach consumers Ads are unavoidable in a virtual environment High reach due to the growing popularity of video games

13. Disadvantages of In-Game Advertising Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk High game repetition creates a negative brand attitude Difficult to plug a product on an alien planet in the year 2553 in Halo, or do the same in a fictional medieval world filled with dragons and orcs in Skyrim

14. In-Game Advertising: Example 2 Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Obama’s 2008 campaign

15. Academic Research: Journal of Advertising Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk The prominence of a brand placement has a positive impact on brand recall Brand attitude became more negative as the number of game repetition increased

16. In-Game Advertising: Example 3 Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Coca-Cola Polar Race

17. Tips for when to use In-Game Advertising Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Looking to reach an 18-34 year old audience Want to avoid advertising clutter When there is a contextual relationship with your brand & the game

18. Do’s of In-Game Advertising Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Do keep your message creative, simple & straightforward Do make sure message is relevant & tailored to audience Do use the most vibrant colors of your brand palette, but avoid making it too bold & out of keeping with the brand environment which, will spoil the experience

19. Don'ts of In-Game Advertising Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Don’t use messaging that is inappropriate (Gamers are quick to tweet, blog or post about brands that annoy them) Don’t attempt to use IGA as a cheap medium but, instead an impactful cut-through

20. Future of In-Game Advertising Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Most likely, games will start being formatted by building the game around the brand’s social media plan Games will start using content that unlocks based on user engagement (ex: FB page which will reveal a game code).

21. Discussion Questions Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk How many people here play video games? Have you ever noticed in-game advertisements while playing? What category of in-game advertisement have you seen the most? & in which type of game? In your opinion, do you believe in-game advertising is effective? If so, do you find it more effective than TV advertising? And why? Do you find IGA annoying, pleasant or irrelevant when playing a video game? Has an IGA ever influenced your purchasing decision? Do you feel that more companies will start advertising through games?

22. References Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Initiative. (2012). In-Game Advertising: Gaming is a global phenomenon and presents huge opportunities for advertisers. 1-9. Skim, m. (2010). In-Game Advertising Project: Static vs. Dynamic IGA's and Concerns. http://is300project.blogspot.com/2010/11/static-vs- dynamic-igas-and-concerns.html

23. References Continued Bally chohan, bally, chohan, bally sloane, bally chohan 2013, bally chohandubai, bally chohanuk Cauberghe, V., & De Pelsmacker, P. (2010). Advergames. Journal of Advertising, 39(1), 05-18. Tassi, P. (2011, Sept. 14). Analyst says video game advertising will double by 2016. Retrieved from http://www.forbes.com/sites/insertcoin/ 2011/09/14/analyst-says-video-game-advertising- will-double-by-2016/