Collaborate with Northwire for Vintage Designs

1. Collaborate with Northwire for Vintage Designs Infused with Modern Technology Need 1,000,000 feet or 10? NWI cables accentuate interior design to retro motorcycles. Osceola, WI, February 27, 2014 - Released February 27, 2014 by the Minneapolis online marketingagency, Brandography: Cable engineering company, Northwire, Inc., (NWI) a refined collectionof designers and enthusiasts are drawn to the cable manufacturing company’s eclectic suite ofunique materials and finishes that range from graceful and feminine to streamlined, modern andmasculine. Offering maximum style and utility, the distinctive product array includes radiantlighting fixtures to retro motorcycles, each adorned with exquisitely crafted custom cableaccessories. “Whether our distinctive features are luxe fabrics or reflective metal patinas, every one of ourcustom cable aesthetics relates to the architecture of our client’s trademark statement,”emphasizes Joe Mustari, Business Development Manager. Lument™, Northwire’s signature line of legendary finishes is virtually unlimited, select from: • Graphic patterns: Chevron, argyle and striped • Vintage: Luxe fabrics with custom weaves • Patina: Stainless steel, brushed nickel, copper and bronze

2. • Glamour: Lacquer, semi-gloss and matte • Exuberant: Brilliant fluorescent colors • Modern: Clear jackets with visible interior • Drama: Holographic glitter and metallic effects • Luminous: Glow-in-the-dark photoluminescent • Personalized: Sublime custom color matching NWI infuses Lument™ with modern technology as diverse as their custom cable aesthetics. Selectfrom signal, control, instrumentation and power features and options that include high-speeddata. For robust applications, specify high tensile strength internal members that suspend andsupport the weight of fixtures without the use of distracting airplane hangar wires. NWI embeds technologies for enthusiasts of all kinds, from retro motorcyclists to audiophiles whoenjoy the quality of high-fidelity sound reproduction to luxury brand speakers. Joe expanded on the design by adding that “we’ve created a union of classic style and the mostadvanced modern technology. In the automotive market we have the ability to protect the wireand its lustrous colored braiding with a clear, durable Fluoropolymer jacket, while underneath thebraiding is highly flexible automotive-grade insulation. The same cutting edge industrytechnologies are being applied to the other markets as well, like HiFi audio & architecturallighting.” With no minimum order quantity requirements, professional designers and enthusiasts have the luxury to create distinctive style and select from UL listed, CSA certified and approved for CE Markand ANSI options. Northwire’s Lument™ cable collection collaborates directly to meet proprietarydesign requirements and exact specifications in an assortment of shapes from round, oval, flat,flexible, retractile and miniaturized. Offering quotes in 24 hours or less, rapid cable prototyping and free samples, Northwire’s designand service-friendly offering is expanding soon with the addition of 3D printing. With thisadvanced technology, NWI will generate three-dimensional solid objects in virtually any shapefrom a digital model created by experienced engineers. A product designer’s dream companion,NWI’s new 3D printing abilities will complement the cable manufacturer’s incumbent depth andbreadth of cable assembly and connector solutions. Like all NWI custom cable products, Lument™ is available for lightning-fast delivery and features awide range of options including outdoor rated UV, crush and cut resistant, exposed run and wetlocation use. Select retractile coil cable in almost any length or diameter with high flex lifefeatures including torsional, rolling, variable, bending and continuous. Northwire is a woman-owned small business (WOSB) with two strategically positioned regional locations with rapid service to North America and international markets. Cost-competitive solutions are designed and manufactured with pride in the USA. Driven to deliver service excellence, the cable manufacturer excels in producing custom technical solutions as well as contract engineering. Offering contract manufacturing in addition to 8,000 standard wire and cableproducts, NWI is dedicated to continual improvement and improving their customers’ competitiveadvantage. In the past few years, NWI has introduced 775 new engineering designs and 116 newmaterials to help you maintain your decisive advantage. Forging ahead, NWI features a broad range of engineering disciplines and complimentary service

3. offerings, Northwire’s innovative capabilities include technical wire and cable, retractile cords, cable assemblies, connectors, harnesses, custom cable creation and contract manufacturingfor diverse applications in life sciences, aerospace and defense, industrial and energy markets. NWI invests heavily in company-wide professional certifications in Six Sigma, lean, Project Management and American Society for Quality to achieve the highest quality and the fastest leadtimes for any volume. Additionally, Northwire has earned certifications to ISO 13485:2003, ISO9001:2008 and AS9100C:2009. The company’s quality control laboratory is qualified by CSAInternational to ISO 17025. Working collaboratively with third party testing, NWI maintainsvarious UL, ANSI, CSA, cUL, cULus, CE, NEC, IEEE, NPFA, SAE, ABS, OSHA, MSHA approvals andmore. NWI is your partner for success and field-proven with over 42 years of design, testing, development and manufacturing experience. You can rely on the cable supplier’s subject matterexperts to navigate complex domestic and international standards, agency compliance,environmental regulations and electrical, mechanical, ergonomic, aesthetic and end-userrequirements. Achieve the harmonious balance of great design with optimal functionality with Northwire solutions, the sky is the limit. Whether you are a professional designer or fueling your passionatehobby, learn more and discuss specific technical or cable manufacturing needs, contact CustomerCare Team at 800.468.1516, cableinfo@northwire.comor click Live Chat on www.northwire.com. About Northwire: Cable manufacturer Northwire, Inc., celebrating over 42 years of innovation, is a registeredwoman-owned small business (WOSB) with corporate headquarters, engineering andmanufacturing in Osceola, Wisconsin and wire and cable manufacturing in Santa Teresa, NewMexico. The cable engineering company is the premier partner for the design, manufacture and contractservices of custom technical products including wire and cable, retractile cords, cable assemblies,connectors, harnesses, injection molding, over-molding, and contract manufacturing and is anOEM (Original Equipment Manufacturer) for diverse applications in life sciences, energy,aerospace, defense, mil spec, industrial, machine vision, architectural lighting, underwater, harshduty cord and more. Northwire is a member of Life Science Alley, NDIA (National Defense Industrial Association), NCMA(National Contract Management Association), RIA (Robotics Industries Association), AIA(Automated Imaging Association), Fieldbus Foundation, ODVA (Open DeviceNet VendorsAssociations) and WAI (Wire Association International), among others. For more information, visit www.northwire.com. Contact: Cathy KirschnerNorthwire, Inc.110 Prospect Way Osceola, Wisconsin 54020 1-800-468-1516 pr@brandography.mobi http://www.northwire.com ###