Whose map is it anyway? Russian-British Creative Economy Forum

1. Whose map is it anyway? Russian-British Creative Economy Forum Andrew Erskine

2. Creative places are central to global competitiveness

3. Creative Places; Creative Spaces; Competitive Economies

4. Re-imagining places

5. Re-positioning places

6. Creatively Disrupting Places

7. A Fabric of Infrastructure = Key for a Successful and Sustainable Creative Economy

8. Whether in Moscow… Clustering is Key

9. Or Amsterdam…

10. Or St Petersburg.. Or Copenhagen

11. Vilnius

12. Or RIGA

13. Or Arkhangelsk

14. 1. Types and definitions How can I know what I think till I see what I say? E.M.Forster

15. A moving target?

16. Sector size and scale

17. New cross-sector value chains

18. Innovation and the City – NESTA 2008

19. 2. Who, what, why & when? The first order questions… Why? “If you can’t measure it you can’t manage it” Who? Definition of sector Cultural organisations Creative businesses Creative individuals What? Status quo Geographic location Workspace Business issues – eg barriers to growth, confidence, supply chains Networks and linkages

20. Capturing Key economic sectors: the full picture The GLA outer London borough report also shows the relatively high levels of financial services activity and low CI activity in Croydon Source: GLA Economics Outer London Economic Data and Statistics (2009) – Data source annual Business Inquiry 2002 tom fleming / creative consultancy /

21. Creative Business Location Across the Capital Creative industries businesses are still largely located in central and west London. But a ‘cluster’ can be seen around central Croydon and along the A23 corridor. Creative Industries firm location in London’s Medium Super Output Area tom fleming / creative consultancy /

22. The importance of audiences Indices of Multiple Deprivation Children and families audience penetration Source: Audiences London Culture Map 2005-06 Snapshot Data Source: Audiences London Culture Map 2007 IMD tom fleming / creative consultancy /

23. Clusters and engines of growth

27. Intelligence/in’telij(e)ns/noun 1 the ability to learn, apply knowledge or think abstractly 2a Information concerning an enemy, or organization or group with the task of gathering such information New Penguin English Dictionary 2005

28. From mapping to ‘Intelligence’ • ‘mapping’ –the means to an end not THE END • Advocacy • Moving beyond sheer statistics to qualitative understanding • Effectively expressing this intelligence and developing partnerships • Mobilising further support and upgrading intelligence • Building partnerships with business and cultural organisations so that ownership lies with the sector

29. Working with the intelligence... tom fleming /creative consultancy / tom fleming/ creative consultancy /

30. Understanding assets and how to maximise their potential- in a way that makes sense of context, place and time tom fleming /creative consultancy / tom fleming / creative consultancy /

31. Creative Industry City – Specialism & Access to Privileged Markets & Networks e.g. Austin Texas tom fleming /creative consultancy / tom fleming / creative consultancy /

32. e.g. Nordic Game Conference, Malmo tom fleming /creative consultancy /

33. The Digital City – e.g. Daegu tom fleming /creative consultancy /

34. Or Tallinn • tom fleming /creative consultancy / tom fleming / creative consultancy /

35. Going for Growth – as a Global Hub e.g. Amsterdam tom fleming /creative consultancy /

36. tom fleming /creative consultancy /

37. Sustainable City – e.g. Copenhagen "It's about the speed in our lives and how it can only result in a crash“ (Hussein Chalayan).) tom fleming /creative consultancy /

38. The City Re-imagined – e.g New World Community Talinn tom fleming /creative consultancy /

39. Cultural Infrastructure as Creative Brokers tom fleming /creative consultancy / tom fleming / creative consultancy /

40. e.g. Bristol tom fleming /creative consultancy /

41. e.g. Seattle Central Library Libraries are the providers of different types of value and ‘public good’ – from the intrinsic to the instrumental. The way they change will play a leading role in the redefinition of public space, of community, ‘the civic’, and the role of cultural infrastructure in the city. For Cities – catalysts in renewal, signifiers of confidence, brokers of knowledge. For Individuals – providing knowledge, skills, competencies, ‘fluencies’, transformative experiences, warmth and good will. For Businesses – providing privileged knowledge, brokering collaboration, improving competitiveness. • tom fleming /creative consultancy / tom fleming / creative consultancy /

42. Open, locally embedded, globally facing Creative Industries • tom fleming /creative consultancy / tom fleming / creative consultancy /

43. e.g. Berlin • tom fleming /creative consultancy / tom fleming / creative consultancy /

44. Independent City – quirky, mixed, contemporary and heritage seamless e.g. Oporto tom fleming /creative consultancy /

45. Growth of the Pop Up City tom fleming /creative consultancy /

46. Culture as the Game-changer… e.g. Chicago tom fleming /creative consultancy / tom fleming / creative consultancy /

47. Five Key Considerations

48. 1. Don’t forget the spaces between tom fleming /creative consultancy / tom fleming / creative consultancy /

49. Not overly ordered tom fleming /creative consultancy /

50. 2. Its a cloud – not a fixed shape