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Marketing to the Federal Government

GSA IWACenter offers the largest selection of furniture, furnishings, security, and office equipment. Get the best value for federal customers through our easy 1-2-3 procurement process.

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Marketing to the Federal Government

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  1. Marketing to the Federal Government

  2. GSA OVERVIEW

  3. Management Services Center GSA Acquisition Centers National Administrative Services & Office Supplies Acquisition Center Integrated Workplace Acquisition Center Facilites Maintenance & Hardware Acquisition Center • Center for Innovative Acquisition Development Greater Southwest Acquisition Center

  4. GSA’s Integrated Workplace Acquisition Center(IWACenter) • Largest selection of furniture, furnishings, security and office equipment • One-stop shopping experience • Preferred source of commercial products and services • Best value to federal customers • One-stop shopping is a win-win situation!

  5. IWACenter Schedules • 71 Furniture • 72 Floor Coverings and Furnishings • 71 II K Comprehensive Furniture Management Services (CFMS) • 36 Office Imaging and Document Solutions • 58 I Professional A/V, Telecommunications and Security Solutions • 78 Sports, Promotional, Outdoor Recreation, Trophies and Signs (SPORTS)

  6. Facts About IWACenter • FACT • Many federal customers procure through the IWACenter • FACT • IWACenter relies on Schedule Holders to help our federal customers with their mission

  7. Getting on GSA Schedule: Easy as 1-2-3! • Obtain a Solicitation • Complete the Solicitation • Negotiate the best value for the customer

  8. Obtaining a Solicitation • www.GSAeLibrary.gsa.gov • www.FedBizOpps.gov • Obtain a DUNS identification number • Register at the Central Contractor Registration: www.BPN.gov

  9. IWACenter Contacts

  10. Completing the Solicitation • Guidelines • Complete the latest version • Response to ALL requirements • Submit illustrated commercial catalog/pricelist of the products or services being offered • Complete and submit all required performance and flammability test documentation

  11. Completing the Solicitation Review and complete the entire solicitation along with the Standard Form 1449 and sign, date and send TWO copies to the appropriate IWACenter representative on solicitation.

  12. Negotiating • A Contract Specialist will contact you after submitting your solicitation • Objective of the negotiation • Offeror’s best discount to the Federal Government • After the negotiation • Submit a final proposal with the revisions and the approved terms and conditions between the government and offeror

  13. You’re on Schedule…now what? • What do you do next? • GSA Contract Number Issued • Submit to GSA Advantage! and include pictures • Distribute pricelists • Market to customers • Industrial Funding Fee

  14. GSA eTools • GSA Advantage! • e-Buy • eLibrary • Vendor Support Center

  15. GSA Advantage! www.gsaadvantage.gov

  16. e-Buy www.ebuy.gsa.gov

  17. eLibrary www.gsaelibrary.gsa.gov

  18. Vendor Support Center http://vsc.gsa.gov

  19. Find the Customer

  20. Understand Contracting Tools • Federal Acquisition Regulations (FAR) • Micro-Purchase Threshold • Blanket Purchase Agreement (BPA) • Teaming Arrangements • Best Value • FSS Center for Acquisition Excellence • fsstraining.gsa.gov

  21. Understand How the Government Buys • Follows Federal Acquisition Regulations (FAR) • Adheres to Internal Agency Policies • Has Appropriate Authority • Spends within Budgetary Allowances

  22. MAS – Best Value Determination • Best Value is a process used to select services or products to meet your needs. Best Value determinations ensure good business decisions by the use of factors other than price, such as: • Probably life of the item selected – past performance • Technical qualifications – trade-in considerations • Warranty – administrative costs • Maintenance availability • Environmental and energy efficiency considerations

  23. GSA Schedules

  24. How to Find Government Customers • USAGov • www.usa.gov • Federal Procurement Data System • www.fpdc.gov • FedBizOpps (FBO) • www.fbo.gov • Federal Yellow Book • www.leadershipdirectories.com • Military Installations • www.armedforces.net

  25. USA.gov

  26. Federal Procurement Data System www.fpds.gov

  27. Federal Business Opportunities www.fbo.gov

  28. Federal Yellow Book www.leadershipdirectories.com

  29. Military Installations www.armedforces.net

  30. Other Useful Internet Addresses • U.S. Blue Pages • www.usbluepages.gov • U.S. Government Online Directory • www.usgold.fed.gov.com

  31. Learn About the Customer

  32. Census 2010 www.census.gov

  33. USAF Small Business www.selltoairforce.org

  34. Research Federal Customers • Examples of Customer Job Titles • Project Manager/Administrator • Procurement Clerk/Specialist/Technician/Analyst • Purchasing Agent • Contracting Specialist/Officer Technical Representative • Space Planner/Space Management Specialist • Account Executive Director

  35. Magazines/Trade Groups • Federal Times • Federal Computer Work • GSA MarkeTips • Industry Councils/Associations • Coalition for Government Procurement • PHMA (Professional Housing Management Association) • GSA Industry Councils

  36. Social Media Tools www.linkedin.com Group: GSA IWACenter

  37. Social Media Tools www.twitter.com/GSAIWAC

  38. Government Advertising Opportunities Military Times: www.militarytimes.com

  39. Government Advertising Opportunities Armed Forces Journal: www.afji.com

  40. Government Advertising Opportunities Government Executive: www.govexec.com

  41. Government Advertising Opportunities MWR Today: www.imcea.com

  42. GSA Logo Downloads

  43. Marketing Materials • Easy 1-2-3 • Pathways to Success • Supplier Resource Guide • Quality Partnership Council • Handouts • Speakers • Website: www.gsa.gov/qpc

  44. Thank You

  45. Questions?

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